Research on the Influencing Factors of Small and Medium-sized Enterprises' Competitiveness: Taking Yiming as an Example

Peiru Yuan; Gaoxiang Chen; Tanzhun Yu; Yanan Tang

doi:10.62051/ijgem.v8n1.15

Authors

Peiru Yuan
Gaoxiang Chen
Tanzhun Yu
Yanan Tang

DOI:

https://doi.org/10.62051/ijgem.v8n1.15

Keywords:

Small and medium-sized enterprises, Competitiveness, Porter's Five Forces Model, SWOT analysis, Yiming

Abstract

Small and medium-sized enterprises (SMEs) are an important part of China's economy. Enhancing their competitiveness is crucial for promoting sustained and healthy economic development and is the driving force for their survival and growth. However, there are many factors influencing the improvement of their competitiveness. This paper takes Yiming Food Company as an example and analyzes it through Porter's Five Forces Model and SWOT analysis to reveal the opportunities and threats, as well as internal strengths and weaknesses that Yiming Food faces in the competition. Finally, it points out that the key to enhancing the competitiveness of SMEs lies in strengthening core competitiveness, cultivating innovative thinking, optimizing talent cultivation and incentive mechanisms, expanding market channels, and continuous improvement. These strategic suggestions are of great guiding significance for Yiming Food and other SMEs to enhance their competitiveness.

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