Power Distance Belief Research in Tourism: A Visual Analysis Based on CiteSpace and VOSviewer

Hui Wang

doi:10.62051/ijgem.v6n2.08

Authors

Hui Wang

DOI:

https://doi.org/10.62051/ijgem.v6n2.08

Keywords:

Power distance, Power distance belief, Tourism marketing, Visual analysis

Abstract

Power distance was first proposed in Hofstede's theory of cultural value dimensions and has garnered widespread attention from scholars in various fields such as sociology, organizational behavior, and consumer behavior. With the in-depth research and development of power distance, marketing scholars have introduced "power distance belief" (PDB) from the perspective of individual cultural values, thereby expanding the research scope of power distance belief. In recent years, power distance belief has gained some attention in the field of tourism, but the academic community still lacks a systematic review of its research findings. This article uses CiteSpace and VOSviewer software for literature analysis to reveal recent progress in power distance belief research abroad and summarize current research focuses. First, research on power distance belief in tourism is still in its infancy. Second, the research regions for power distance belief are primarily the United States and China. Third, future research on power distance belief in tourism can continue from the perspectives of tourism marketing and consumer behavior. Finally, based on current research themes, future research directions and prospects for power distance belief in tourism are proposed.

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