He, D., Chen, Z., & Zhou, J. (2025). From "Traffic" to "Retention": The Cultural Logic and Practical Reflection on the Sustainable Development of Rural Sports Event IP Driven by Digital Technology: A Case Study of Zhaoqing City. International Journal of Global Economics and Management, 9(1), 164-171. https://doi.org/10.62051/ijgem.v9n1.17