FENG, Gaofeng; OU, Yangzhi. The Interaction and Optimization Strategy between Innovation Strategy and Brand Marketing in the Internationalization Process of Family Enterprises. International Journal of Global Economics and Management, [S. l.], v. 7, n. 1, p. 184–190, 2025. DOI: 10.62051/ijgem.v7n1.22. Disponível em: https://ijgem.org/index.php/ojs/article/view/78. Acesso em: 17 apr. 2026.