YANG, Shuqi. Research on Behavioral Data-Driven Customer Segmentation and Precision Marketing Strategy Optimization. International Journal of Global Economics and Management, [S. l.], v. 9, n. 1, p. 83–89, 2025. DOI: 10.62051/ijgem.v9n1.09. Disponível em: https://ijgem.org/index.php/ojs/article/view/231. Acesso em: 18 may. 2026.