HE, Dongjin; CHEN, Zekai; ZHOU, Jiajun. From "Traffic" to "Retention": The Cultural Logic and Practical Reflection on the Sustainable Development of Rural Sports Event IP Driven by Digital Technology: A Case Study of Zhaoqing City. International Journal of Global Economics and Management, [S. l.], v. 9, n. 1, p. 164–171, 2025. DOI: 10.62051/ijgem.v9n1.17. Disponível em: https://ijgem.org/index.php/ojs/article/view/239. Acesso em: 18 may. 2026.