He, Dongjin, Zekai Chen, and Jiajun Zhou. “From "Traffic" to ‘Retention’: The Cultural Logic and Practical Reflection on the Sustainable Development of Rural Sports Event IP Driven by Digital Technology: A Case Study of Zhaoqing City”. International Journal of Global Economics and Management 9, no. 1 (November 25, 2025): 164–171. Accessed May 18, 2026. https://ijgem.org/index.php/ojs/article/view/239.