DU, Runping; DU, Qingxiao. The Future of Marketing: Harnessing Digital Transformation, AI, and Big Data for Personalized Strategies and Consumer Insights. International Journal of Global Economics and Management, [S. l.], v. 6, n. 3, p. 19–23, 2025. DOI: 10.62051/ijgem.v6n3.04. Disponível em: https://ijgem.org/index.php/ojs/article/view/30. Acesso em: 15 mar. 2026.