New Trends in Corporate Social Responsibility Practice under the Background of Globalization

Abstract

In the context of the deep integration of economic globalization and sustainable development, the practice of corporate social responsibility (CSR) has broken through the traditional public welfare category and become the core competitiveness of enterprise globalization. This article analyzes the five new trends of CSR under globalization based on international rule changes and corporate practices: the ESG system has shifted from voluntary initiatives to hard constraints, supply chain responsibility has extended to the entire chain, digital technology empowers responsibility management, local demand and global standards are coordinated and adapted, and cross-border entities jointly build a sustainable ecosystem. Research combines Lenovo Group's ESG system construction, BYD's supply chain carbon management, and State Grid's blockchain traceability to verify the positive correlation between CSR practices and long-term performance of enterprises. The results indicate that contemporary CSR has shifted from "passive compliance" to "active value creation", with standardization, intelligence, and collaboration becoming core features. This article provides a feasible responsibility path for global enterprises, helping them balance economic interests and social value to achieve high-quality development, while also providing practical references for the global Sustainable Development Goals (SDGs) at the enterprise level. The data and cases are sourced from international organization reports, public documents of enterprises, and authoritative media to ensure authenticity and traceability.