Research on Dynamic Evaluation and Optimization Strategies of Tourists' Immersive Experience Based on Multi-platform UGC Texts in Smart Tourism Scenarios: A Case Study of Chang'an 12th Hour Theme Street

Huihui Wang

doi:10.62051/ijgem.v10n6.06

Authors

Huihui Wang College of Tourism, Xi'an International Studies University, Xi'an 710728, China

DOI:

https://doi.org/10.62051/ijgem.v10n6.06

Keywords:

Smart Tourism, User-Generated Content (UGC), Immersive Experience, Dynamic Evaluation

Abstract

With the deep integration of smart tourism and immersive cultural tourism, user-generated content (UGC) has become the core data source for capturing tourists 'experiential perceptions. Taking the Xi' an Chang 'an Twelve Hours themed street as a case study, this paper collects nearly two years of UGC texts (a total of 13,864 entries) from three major platforms—TikTok, Xiaohongshu, and Ctrip—and employs LDA topic mining, sentiment analysis, and staged analysis to construct a dynamic evaluation framework for tourist immersive experiences. This framework identifies the emotional tendencies and temporal patterns of core experience themes and extracts key factors influencing the experience. The study reveals that the core value of the street's immersive experience lies in the dual dimensions of "cultural perception + technological interaction," with satisfaction levels exhibiting significant fluctuations during holidays and special events. Technological integration must balance "immersion" and "convenience," as excessive reliance on devices may lead to experience discontinuity. Based on these findings, strategies are proposed across three dimensions—smart operation, product optimization, and service enhancement—to provide references for the sustainable development of immersive cultural tourism projects.

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