Research on Cultural Industry Innovation from the Perspective of New Quality Productivity

Li Ning; Yongjie Song

doi:10.62051/ijgem.v8n3.14

Authors

Li Ning
Yongjie Song

DOI:

https://doi.org/10.62051/ijgem.v8n3.14

Keywords:

New-quality productivity, Cultural industry, Nezha, The Devil Child Conquers the Dragon King, Innovative path

Abstract

Against the backdrop of intensifying global competition in the cultural industry, China's cultural industry faces challenges such as "cultural discount" and "narrative dilemma." However, "Nezha: The Devil Child Conquers the Dragon King" (Nezha: The Devil Child Conquers the Dragon King) has become a prime example of the emergence of new productivity within the cultural industry, leveraging technological empowerment, industry chain collaboration, and the global dissemination of cultural IP. This study, taking "Nezha 2" as a case study, explores the inherent logic and practical paths of cultural industry innovation, revealing the specific manifestations and mechanisms of new productivity within the cultural industry. It aims to deeply integrate China's outstanding traditional culture with modern technology to empower the innovative development of China's cultural industry.

Downloads

Download data is not yet available.

References

[1] Xi Jinping. Hold high the great banner of socialism with Chinese characteristics and strive together for the comprehensive construction of a modern socialist country: Report to the 20th National Congress of the Communist Party of China [M]. Beijing: People's Publishing House, 2022: 45-46.

[2] Xi Jinping. Developing new quality productivity is the inherent requirement and important focus of promoting high-quality development [J]. Qiushi, 2024 (11): 4-8.

[3] Gao Ya, Huang Jun. Multidimensional perspective on the development of cultural industry driven by new quality productivity [J]. Journal of Cultural Studies, 2025, (09): 28-31.

[4] Xie Xuefang, He Xueling. Innovation paradigm and optimization mechanism of high-quality development of digital cultural industry driven by new quality productivity [J]. Social Science Research, 2025 (2): 25-35.

[5] Zhang Yanli, Xia Qiong. Mechanism and path of high-quality development of cultural industry under the perspective of new quality productivity [J]. Jiangnan Forum, 2025, (02): 4-9.

[6] Liang Qian. Practical exploration of digital technology empowering the “two creations” of China’s excellent traditional culture: A case study of “Nezha: The Devil Boy Conquers the Dragon King” [J]. Contemporary Economic Management, 2025, 47(06): 61-69.

[7] Guo Xinru, Tang Yuemin. Innovative Paths for the Improvement of Modern Cultural Industry System Driven by New Quality Productivity [J]. Jiangsu Social Sciences, 2024, (05): 77-86+242.

[8] Yao Mengyue, Sun Liang. Reappearance, Reshaping, Symbiosis: Cultural Representation of Nationality and Modernity in Nezha: The Devil Boy Conquers the Dragon King under the New Productivity [J]. New Media Research, 2025, 11(15): 102-106.