Research on Consumer Purchase Intentions and Market Expansion Strategies for Recycled Resource Products

Abstract

In recent years, growing environmental concerns such as resource depletion, climate change, and waste accumulation have driven a global shift toward more sustainable practices. Recycling, as a cornerstone of the circular economy, has become a crucial strategy to address these issues. This paper examines consumer purchase intentions and market expansion strategies for recycled resource products, with a focus on Chinese enterprises. China’s rapid economic growth, coupled with increasing attention to environmental protection, has led to a rising demand for recycled products. Key government policies, such as the Circular Economy Promotion Law, have been instrumental in promoting recycling and creating a market for recycled goods. The study explores how consumer attitudes toward sustainability shape purchasing decisions and outlines strategies that businesses can employ to capitalize on this expanding market. Through this analysis, the paper provides valuable insights into effective market strategies for enterprises aiming to succeed in China’s recycled products sector.