From "Etiquette Constraint" to "Value Identification": An Exploration of the Internal Drive Transformation Mechanism of Integrating Ideological and Political Elements into Business Etiquette Courses

Abstract

Against the backdrop of the deepening reform of "Curriculum Ideology and Politics" in higher education, transforming value guidance from external discipline into students' internal identification is a key challenge to enhance the effectiveness of education. Business Etiquette courses, by virtue of their combination of external behavioral norms and internal value-bearing capacity, provide a unique field for exploring this transformation mechanism. Using Self-Determination Theory as the analytical framework, this paper aims to investigate how the integration of ideological and political elements into Business Etiquette courses can achieve a systematic transformation from relying on the external drive effects of "etiquette constraint" to stimulating the internal drive effects of "value identification." The article first clarifies the dialectical relationship between "external drive" and "internal drive" in ideological and political education, then analyzes the prevalent "external drive dependence" dilemma in current practices of integrating ideology and politics into Business Etiquette courses. The core section constructs an internal drive transformation mechanism model based on three pillars: "fostering autonomy," "cultivating competence," and "strengthening relatedness." Combined with specific teaching cases, it proposes practical pathways of "contextual empowerment - graded practice - community construction." Research indicates that through carefully designed pedagogical transformation, the concrete rules of business etiquette can effectively serve as cognitive "scaffolding" and emotional "triggers" for Socialist Core Values, thereby opening the psychological channel from behavioral compliance to value internalization, offering theoretical reference and practical inspiration for the ideological and political construction of similar courses.