Development Pathways for the Tea Economy in the Context of Rural Revitalization

Jiajun Ma

doi:10.62051/ijgem.v9n3.17

Authors

Jiajun Ma

DOI:

https://doi.org/10.62051/ijgem.v9n3.17

Keywords:

Rural Revitalization, Tea Economy, Development Pathways, Industrial Integration

Abstract

Under the comprehensive implementation of the Rural Revitalization Strategy, the tea industry, as a characteristic and advantageous sector in China, carries profound cultural traditions while facing significant opportunities for transformation and upgrading. This paper aims to systematically analyze the development pathways of the tea industry within the context of rural revitalization, employing methods such as literature review, current situation analysis, and strategy synthesis. The study reveals that the tea industry currently suffers from issues such as a monotonous variety structure, low standardization in production, insufficient brand influence, and weak driving force from leading enterprises. Accordingly, it is essential to fully leverage policy opportunities by establishing a whole-process quality standard system, enhancing brand empowerment through cultural elements, and fostering and strengthening leading enterprises. These measures will drive the tea industry toward improved quality, efficiency, and sustainable development, thereby providing robust support for the comprehensive revitalization of rural areas.

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