From Economic Base to Value Shaping: The Generative Logic and Practical Path of Red Finance Digital Narrative

Abstract

Against the backdrop of advancing the cultural digitization strategy and the construction of "Comprehensive Ideological and Political Education," Red Finance resources, as historical witnesses to the transformation of the economic base during the revolutionary wars led by the Communist Party of China (CPC), possess unique educational value. However, traditional historical material displays and linear narratives struggle to effectively transcend spatio-temporal barriers, leading to a transformation rupture between "economic facts" and "value beliefs." Grounded in Historical Materialism, this paper proposes that Red Finance digital narrative is not merely a technological application but an innovative practice of value transmission from the economic base to the superstructure. This article deeply analyzes the generative logic of Red Finance digital narratives, demonstrating how they reconstruct a historical "sense of presence" through multimodal symbols, activating college students' embodied cognition and emotional resonance. Furthermore, it reveals the cultivation mechanism of Family-Country Sentiment, progressing from "cognitive deconstruction" to "emotional identification" and finally to "belief establishment." Addressing current dilemmas such as the fragmentation of historical materials and the instrumentalization of technology, the paper proposes practical paths: constructing panoramic knowledge graphs, creating immersive interactive fields, and establishing intersubjective empathy mechanisms. These aim to provide a new paradigm for digital education in universities based on Historical Materialism.