Intelligent Ascension: How Artificial Intelligence is Reshaping the Underlying Logic and Future Ecosystem of Marketing

Jinnuo Wang

doi:10.62051/ijgem.v10n1.11

Authors

Jinnuo Wang

DOI:

https://doi.org/10.62051/ijgem.v10n1.11

Keywords:

Digital Transformation, Marketing Management, Big Data Technology, Artificial Intelligence, E-commerce, Consumer Behavior, Precision Marketing, Digitalization Construction

Abstract

Nowadays, when we open any shopping app, the recommended products on the homepage often precisely match our unspoken needs; when we browse social media, advertisements seem to understand our current mood; and when we inquire with customer service late at night, an instantly replying intelligent assistant provides accurate and thoughtful answers. These are no longer scenes from science fiction movies but the daily reality unfolding as artificial intelligence (AI) permeates the entire field of marketing. Traditional marketing's "4P" theory (Product, Price, Place, Promotion) reveals its limitations in the digital age—it is based on information asymmetry between businesses and consumers, assuming that companies can influence the market by controlling these elements. However, the maturation of AI and big data technologies is fundamentally subverting this logic: information asymmetry is dissolving, and consumers are transforming from passive recipients into active participants with sufficient information and choices. This is not merely an upgrade of tools but a comprehensive revolution encompassing mindset, organizational structure, and value creation.

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