Comparative Research and Analysis of CBA and NBA
DOI:
https://doi.org/10.62051/ijgem.v7n1.08Keywords:
NBA, CBA, Business operating, SWOT analysisAbstract
Since 1995, the Chinese Basketball Association (CBA) has made a huge improvement in business development, hiring foreign players and basketball fans' engagement. However, comparing with the NBA (National Basketball Association), CBA still faces impressive challenges in financial scale, influence in the market and operating efficiency. This paper will analyze the difference between two leagues, by using the date-driven and SWOT analysis, which is able to offer CBA some advice to develop CBA into an advanced and more commercial accessible basketball league.
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