Research on the Integrated Development Pathways of Cross-border E-commerce and Characteristic Industrial Belts Based on an Ecosystem Model

Abstract

Against the backdrop of the escalating China-US trade war and the accelerated restructuring of global supply chains, the integrated development of cross-border e-commerce and characteristic industrial belts has become an important pathway to respond to external shocks and promote high-quality regional economic development. This study integrates business ecosystem theory and the Analytic Network Process (ANP) to construct a cross-border e-commerce ecosystem model comprising diverse populations, internal factors and external environment. Through Grounded theory and expert interviews, key internal factors and external environment influencing the integration of cross-border e-commerce and characteristic industrial belts have been identified. The ANP model quantifies the impact weights of each factor, revealing that credit risk management and platform services are the most critical driving factors. This study proposes policy recommendations including strengthening credit risk management and compliance capabilities, upgrading platform services and digital supply chains, promoting brand transformation of industrial belts, and deepening industry-education integration to cultivate composite talents. These findings provide theoretical references and decision-making support for regions with high foreign trade dependence to cope with trade frictions and achieve industrial belt transformation and upgrading.