A Study on AI Assisting Enterprises' Overseas Layout and International Development in Emerging Economy Markets

Jingxing Liang

doi:10.62051/ijgem.v10n7.06

Authors

Jingxing Liang Faculty of Business and Communication, Inti International University, Putra Nilai, 71800, Malaysia

DOI:

https://doi.org/10.62051/ijgem.v10n7.06

Keywords:

Artificial Intelligence, Emerging Markets, Internationalization, Foreign Direct Investment, Overseas Layout, Multinational Enterprises

Abstract

With the rapid development of artificial intelligence (AI) in recent years, the form of cross-border business for companies around the world has changed significantly. Systematically explore how artificial intelligence (AI) technology can be used to help multinational enterprises (MNEs), especially those originating from or expanding in emerging economies, optimise their overseas layout and international development strategy in this study. Based on the resource-based view and the Uppsala model for internationalisation, this paper examines how artificial intelligence addresses the problems of foreignness liability and improves cross-border operating efficiency simultaneously. The proposed integration paths are: AI-driven prediction of market demand, algorithmic localisation of the supply chain, and cross-cultural natural language processing for consumer communication. This paper will also point out institutional and infrastructureal deficiencies that limit the application of AI in the development world. AI-Assisted Strategic Planning can therefore optimise the allocation of foreign direct investment and accelerate the speed of market entry. In short, the above research provides all-encompassing theoretical support for using AI as a leading strategic asset to help enterprises obtain a sustainable competitive advantage and expand dynamically in the era of digitalisation.

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