Research on the Development Strategy of the New Energy Storage Industry Based on the ESCP Paradigm: A Case Study of MaiTian Energy Co., Ltd.

Qiuzi Liu

doi:10.62051/ijgem.v7n1.07

Authors

Qiuzi Liu

DOI:

https://doi.org/10.62051/ijgem.v7n1.07

Keywords:

ESCP paradigm, New energy storage industry, MaiTian Energy, Development strategy

Abstract

This research conducts an in - depth analysis of the development of MaiTian Energy Co., Ltd. in the new energy storage industry based on the ESCP (Environment - Conduct - Structure - Performance) paradigm. By analyzing the current environmental factors such as policies, technologies, and markets faced by the new energy storage industry, studying the corporate behaviors of MaiTian Energy in technology research and development, market layout, business models, etc., exploring its impact on the market structure, and evaluating the company's market performance, this research puts forward strategic suggestions for the sustainable development of MaiTian Energy in the new energy storage industry, aiming to provide reference for enterprises in the industry.

Downloads

Download data is not yet available.

References

[1] National Development and Reform Commission, National Energy Administration. Guiding Opinions on Accelerating the Development of New Energy Storage [EB/OL]. (2021-07-15) [2025-01-01]. http://www.gov.cn/zhengce/zhengceku/202107/content_5625840.htm

[2] Jiangsu Provincial Development and Reform Commission. Implementation Plan for the Development of New Energy Storage in Jiangsu Province During the 14th Five-Year Plan Period [EB/OL]. (2022-12-12) [2025-01-01]. http://fzggw.jiangsu.gov.cn/art/2022/12/12/art_79534_10783108.html

[3] International Renewable Energy Agency. Global Status of Energy Storage 2023 [R]. 2023.

[4] BloombergNEF. China New Energy Storage Market Annual Report 2023 [R]. 2023.

[5] Frost & Sullivan. Global New Energy Storage Industry Market Analysis Report 2023 [R]. 2023.