Dual-Edged Sustainability: Navigating the Complex Nexus of Green Innovation and Corporate Value in Global Markets

Wenting Zhang; Yi Yang

doi:10.62051/ijgem.v6n2.09

Authors

Wenting Zhang
Yi Yang

DOI:

https://doi.org/10.62051/ijgem.v6n2.09

Keywords:

Corporate Value, Green Innovation, Literature Review

Abstract

The interplay between green innovation and corporate value is critical in contemporary business research, due to environmental challenges and market shifts toward sustainability. A review of 10 years of studies across industries identifies three dimensions: green innovation's dual role, ESG integration, and regional/stakeholder factors. Key findings show green innovation enhances competitive advantage, but overinvestment risks exist. Hybrid innovation portfolios balance value creation. The review reconciles Porter Hypothesis with resource-based critiques, suggesting future research on longitudinal analyses and digital technologies.

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