Research on Marketing Strategy Optimization of Yiming True Fresh Milk Bar from a Customer Centric Perspective

Abstract

With the increasingly fierce competition in the dairy market and the diversification of consumer demands, it is required that business operators must place customer needs and satisfaction at the core, construct customer-oriented marketing strategies, improve business operations, and promote sustainable development of enterprises. This paper takes Yiming True Fresh Milk Bar as an example to explore the problems in its marketing strategy and propose corresponding marketing strategy optimization measures. I hope that through this case study, it can help with the enterprise to continuously adapt to new market environments, determine new customer-oriented marketing strategies, and provide reference for optimizing marketing strategies for similar small and medium-sized dairy product enterprises.