Vol. 8 No. 2 (2025)

Articles

• The Impact of Perceived Intrusion on Consumers' Purchase Intention in Short Video Product Placement Advertising

  Yuya Liu, Shuwen Ye

  1-9

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• Research on the Development of Patents in Key Fields of the Automotive Industry in Huangpu District

  Peitong Liu, Dai lin, Xiaoling Wei, Yuwei Wu

  10-15

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• Analysis of Key Paths for Big Data Technology to Improve Financial Audit Efficiency

  Yongxu Zhao

  16-23

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• The Risk-retern Tradeoff among Equity Factors: Evidence from A-share Market

  Shuyu Kong

  24-37

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• The 30 Years of Japan's Economic Recession Lessons for China

  Ziyan Huang

  38-46

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• Research on the Impact of Green Finance Policy on Small and Medium Enterprises Financing

  Yiyang Huang

  47-54

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• Research on the Path Selection of Rural Revitalization in Resource Based cities in Sichuan Province

  Yaxuan Zhou, Shenghua Luo, Junyang Qiu, Zhiwei Zhang

  55-64

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• Factor Analysis of Air Quality Index

  Ziyan Fan

  65-71

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• The Development Trend of Immersive Tourism Scenic Spot Formats under the Background of High-Quality Development of Culture and Tourism

  Yingrong Li

  72-82

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• PRA-Based Evaluation of Villagers' Adaptive Capacity to Tourism Redevelopment in National Key Rural Tourism Villages of Shaanxi Province: A Case Study of Caijiapo Village, Xi'an

  Zhen Su, Wanru Wang, Zhiying Yang

  83-94

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• Policy Utility and Empirical Analysis on the Coupling Development of Bio-Pharmaceutical Industry and New Enterprises Based on NB Statistical Model and Bayesian Probability

  Zhewen Zhang, Xinyan Jiang, Wanchen Yao, Chenqi Li, Zihao Ye, Sijing Huang

  95-105

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• A Literature Review on the Protection of Spatial Rights and Interests of LowIncome Communities in Urban Renewal

  Yan Wang

  106-115

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• Capital Flow Risk Modeling and Empirical Analysis of Financial Data From The Perspective of Supply Chain Finance

  Tanqi Fan

  116-122

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• Default Enrollment in Retirement Plans: A Policy Nudge or a Passive Trap?

  Yufei Li

  123-127

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• An Exploration of the Relationship between Content Type and User Engagement in Social Media Tweets in Influencer Marketing

  Hongxin Wang, Zishang Xu

  128-133

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• Research on the Pathways of Empowering New-type Industrialization with Artificial Intelligence

  Xiuwen Jiang

  134-141

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• Research on the Path of Promoting Macau's Economic Development by Gambling Industry

  Dongxiao He

  142-156

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• A Study on the Impact of Brand Information Sharing on Brand Purchase Intention: A Case of Brand Information Sharing in Facebook Communities in Mongolia

  Shanshan Tian, Yu Shi, Galbadrakh Naransaruul, Shaariibuu Batdelger

  157-164

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• Research on NIO's Strategic Layout and Development Path

  Ziling Sheng

  165-173

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• The Causal Effects of Pilot Policies on Low-Altitude Economy Growth—Multi-Period DID and Event-Study Evidence from China

  Xueyan Liu, Yuting Ge, Jiachen Wu

  174-188

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• Research on the Mechanisms and Countermeasures for Digital Trade to Promote the Upgrading of China's Manufacturing Industry

  Yujia Zheng

  189-198

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• Artificial Intelligence-Enabled Volunteer Services: Intrinsic Logic, Practical Dilemmas, and Adjustment Strategies

  Shihan Yuan

  199-208

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• The Value Connotation and Practical Pathways of Curriculum Ideology and Politics in Higher Education for the New Era

  Yulu Liu

  209-213

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• Exploring the Path to Achieving Common Prosperity Enabled by the Digital Economy

  Mengyang Kang, Jinru Liu

  214-221

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• Innovative Research on Auto Consumer Loan Business of R Financing Guarantee Company: Taking the “Lease-to-Own” Model as an Example

  Hang Zhang

  222-225

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• Construction of a Practical Teaching System for Social Sports Guidance and Management Major Driven by School-Enterprise Cooperation Under the Background of the Big Health Industry

  Wei Gu, Jianyu Zhang, Zhigang Li

  226-236

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