← Back to Volume 4, Issue 2

Study on the Relationship Between Oolong Tea Brand Packaging Design and Color

Tian Hou, Jongbin Park
Vol.4, No.2, pp.101-114, 2024 DOI: 10.62051/ijgem.v4n2.13 September 28, 2024
Download PDF
Abstract: The color design in the packaging of Oolong tea brand plays an important role in the sales and business activities of the goods. In the contemporary packaging design of Oolong tea brand, the color design has been placed in a crucial position. This paper mainly starts from the relationship between oolong tea brand packaging design and color, firstly discusses the importance of color in Oolong tea brand packaging design, secondly studies the relationship between Oolong tea brand packaging design and color, and finally discusses the application of color in Fujian Oolong tea brand packaging design.
Keywords: Oolong tea brand packaging, Color, Formal beauty
APA Citation: Tian Hou, Jongbin Park (2024). Study on the Relationship Between Oolong Tea Brand Packaging Design and Color. International Journal of Global Economics and Management, 4(2), 101-114. https://doi.org/10.62051/ijgem.v4n2.13

References

  1. Chen Lei. Into the world of Packaging Design [M]. Beijing: China Light Industry Press, 2002.
  2. LEI Bo. Advertising Art Design [M]. Beijing: Tsinghua University Press, 2004.
  3. Liz Farrelly. Brand image design [M]. Translated by Zhang Jiaxin. Beijing: Publishing House of Electronics Industry, 2013.
  4. (Sweden) Tanse Holley. Catering brand image design [M]. Translated by Yu Xinxin. Liaoning Science and Technology Press, 2012.