Abstract: The increasing integration of Bitcoin with traditional stock markets makes understanding its impact on stock market volatility crucial. This paper constructs a GARCH-MIDAS model using data from the Shanghai Composite Index, the S&P 500 Index, and Bitcoin to investigate Bitcoin's influence under different regulatory environments. The results show that Bitcoin has a significant negative relationship with the volatility of both Chinese and US stock markets, indicating that the relationship between Bitcoin and stock market volatility does not vary significantly across different regulatory environments. Read More

Abstract: In the context of global economic integration, the United States, as a major world economic power, the adjustment and change of its monetary policy is of great significance to the fluctuation of the RMB exchange rate. By studying the characteristics of the Fed's QE (quantitative easing) monetary policy, this paper analyses its impact on international capital flows and trade markets, and describes how these impacts are transmitted to China's currency market, causing fluctuations in the RMB exchange rate. Read More

Abstract: Based on the current international situation, the transfer of manufacturing industry and economic sanctions from the United States have had a certain impact on the normal development of China's economy. In order to change this situation, it has become an inevitable trend for Chinese enterprises to go global. This paper takes the perspective of e-commerce and uses JD.com as a case study to research suitable outbound strategies for Chinese e-commerce. The paper conducts a literature review to understand the trends in European e-commerce market development and consumer preferences in Europe, and analyzes Alibaba's overseas e-commerce platform AliExpress through case studies. It comprehensively compares the differences between JD and Alibaba, two different e-commerce companies, and combines SWOT analysis to summarize JD advantages. Compared with other traditional e-commerce platforms, JD has a complete supply chain and excellent logistics system which should be fully utilized as its unique brand feature by emphasizing swift logistics delivery. Additionally, considering European market trends and consumer preferences, creating a green supply chain could also be beneficial. Read More

Abstract: This study commences with the challenges and shortcomings faced by traditional Chinese internet credit systems in an information society as a point of departure, examining the rationale behind the necessity for these enterprises to leverage large language model technologies. By dissecting the operational processes and logic of Chinese internet credit companies, the research delineates the methods and advantages of applying large language models across the front-end, mid-end, and back-end of workflows. Furthermore, it investigates the impact of such technological adoption on corporate risk management and accountability issues. Read More

Abstract: In recent years, the economic dominance of the traditional powers centred on the United States has been shaken by the continuous development and rise of China, while the technological competition and economic games between the two countries have been increasing, leading to the United States launching a trade war against China. In addition to political and economic factors, there are also social factors that we cannot predict - the outbreak of epidemics, the global supply chain is forming a new pattern, while the risk of disruption of the global supply chain is also increasing. Against this background, this paper takes Huawei as a typical case, and based on the problems it faces, analyses the measures it has implemented such as "spare tire plan" and "inventory redundancy", provides a response path for China's high-tech enterprises to the new changes in the global supply chain, and finally concludes that it is useful for other high-tech enterprises in China. Finally, it concludes that there are lessons to be learned for other high-tech enterprises in China. Read More

Abstract: The application of a shorting mechanism can make investors pay more attention to the negative information of firms and thus have an impact on managers' innovation decisions. This paper uses the implementation of China's securities financing policy as a quasi-natural experiment to explore the impact of the policy on the quality of corporate innovation. According to the data of A-share listed companies from 2007 to 2022, a double-difference model is used to assess the impact of the implementation of the short-selling mechanism on the quality of corporate innovation. The study shows that the policy significantly promotes the improvement of corporate innovation quality. Meanwhile, the incentivizing effect of the shorting mechanism on enterprise innovation quality is more significant in non-state-owned companies. The findings of the study provide important policy insights for the implementation of the innovation-driven development station strategy in China. Read More

Abstract: Since the Belt and Road Initiative was proposed and implemented in 2013, China's economic scale and growth rate rank among the top in the world, and foreign-invested enterprises have become an important engine to promote China's high-quality economic development. How to effectively utilize foreign investment to reduce China's energy intensity is crucial to sustainable and stable economic development. Based on the panel data of 17 provinces along the "Belt and Road" in China from 2011 to 2020, this paper established a fixed-effect model to investigate the influence of foreign investment utilization level on energy intensity. The results show that foreign direct investment, regional economic development level and research and development intensity have a significant effect on the decline of energy intensity. Factors such as industrial structure and energy structure will cause the increase of energy intensity. The results of subregional regression show that FDI inflow helps to reduce the energy intensity of the eastern and central regions, and the effect of the eastern region is better than that of the central region, but the energy intensity of the western region will increase. Based on the above, suggestions are put forward to rationally guide the inflow of foreign capital in different regions, increase the research and development of energy-saving technologies, accelerate the transformation and upgrading of industrial structure, and optimize the structure of energy consumption, in order to improve the utilization rate of energy in our country. Read More

Abstract: With the rapid development of the digital economy, intellectual property protection faces new challenges such as the definition and protection of data rights, the legal status of AI-generated works, cross-border infringement, the responsibility of internet platforms, and the protection of trade secrets. This paper analyzes the characteristics of the digital economy era and the specific issues faced by intellectual property law, proposing corresponding countermeasures. These include improving the data rights protection system, clarifying the legal status of AI-generated works, strengthening international cooperation, defining the responsibilities of internet platforms, and enhancing the protection of trade secrets. Through the integration of law and technology, international cooperation, and public education, the paper aims to promote the innovation and development of the intellectual property protection system to facilitate the healthy growth of the digital economy. Read More

Abstract: The short video industry accounts for a prominent proportion of the advertising medium, and with the development of the Internet, short video implanted advertisements have gradually become an important factor influencing consumers' purchasing behavior. The role of short video implantable ads has also attracted more and more attention in the study of influencing consumers' purchase intention. To this end, short video implantable ads and their related concepts and characteristics are sorted out, and then the influence of four factors, namely, implantable ads, audience, short video content and short video bloggers, on consumers' purchase intention is analyzed, and the deficiencies of the existing research and the direction of future research are pointed out. Read More

Abstract: This study explores the impact of big data management on enterprise agility. With the rapid development of information technology, the application of big data technologies in corporate management is increasingly widespread. Enterprise agility, crucial for responding to market changes and competitive pressures, is highly prioritized by businesses. Through literature review, case analysis, and empirical studies, this research examines how big data management enhances an enterprise's capability for rapid decision-making, flexible adjustment, and continuous innovation. The study finds that effective big data management not only improves decision efficiency but also strengthens the enterprise's adaptability to dynamic market changes. Finally, the paper proposes future research directions and provides guidance for corporate practice. Read More

Abstract: Baijiu industry, as a pillar industry of hundreds of billions of dollars, is an important part of the national economy, and has been strongly supported by the national and local governments at all levels. However, as China's consumption upgrading speeds up, the process of the liquor industry is accelerating, and the market competition led by homogenised products is intensifying, liquor enterprises need to seek an innovation path suitable for their own enterprises in order to form a sustainable competitive advantage. Using a three-stage DEA model, this paper measures the innovation efficiency of 18 listed liquor enterprises in 2022, and analyses the relationship between environmental variables and the innovation efficiency of listed liquor enterprises. The results show that environmental factors such as government subsidies, GDP per capita, and equity concentration all have a significant impact on the slack variables of the firms' R&D expenditure investment and the slack variables of R&D personnel investment. From a general point of view, the innovation efficiency of China's listed liquor enterprises still needs to be improved, and the gap between enterprises is large. Read More

Abstract: As China's cross-border e-commerce increasingly deepens its participation in the global value chain division of labor, the rapid development of cross-border e-commerce has driven the import behavior of intermediate goods and provided endogenous motivation for the growth of cross-border e-commerce. From the perspective of the global value chain, the development of cross-border e-commerce presents a new trend. Cross-border e-commerce platforms with a single transaction function can no longer meet the needs of era development under the global value chain. This paper explores the development trends of cross-border e-commerce and its impact on the global economy from the perspective of the Global Value Chain (GVC), and proposes several reflections to achieve further development of China's cross-border e-commerce. Read More

Abstract: The purpose of this paper is to discuss the current situation and existing problems of university singing teaching in China, and to put forward corresponding countermeasures and suggestions. Firstly, the introduction part explains the significance and value of university singing teaching, and briefly introduces the purpose and method of the study. Then, through the analysis of the current situation of university singing teaching, it is found that there are problems such as single teaching mode, insufficient teachers and quality problems, low student participation and insufficient curriculum resources. On this basis, this paper puts forward corresponding countermeasures and suggestions in terms of reforming the teaching mode and method, strengthening the construction of teaching staff, improving students' participation, and optimising the curriculum and teaching materials. Read More

Abstract: Blockchain technology, an innovative distributed ledger technology, has gained widespread application across various industries in recent years due to its decentralization, transparency, immutability, and traceability. This paper explores the application of blockchain technology in real estate transactions by analyzing four representative cases: Propy, PropertyClub, Ubitquity, and RealBlocks. The analysis demonstrates the significant advantages of blockchain in enhancing transaction security, improving efficiency, and reducing costs. The study reveals that Propy's platform, leveraging smart contracts, has automated global real estate transactions, reducing average transaction time by 32.4% and costs by 27.8%. PropertyClub utilizes blockchain to record and verify transaction information, ensuring transparency and security while achieving a 21.3% cost reduction. Ubitquity's blockchain-based record management system reduces record management time by 45.6% and increases data accuracy to 98.9%. RealBlocks has digitized and securitized real estate investments, enhancing liquidity by 52.1% and reducing investment costs by 20.5%. Future trends indicate a deep integration of blockchain with smart contracts and IoT, as well as the digitization and securitization of real estate assets. However, the widespread application of blockchain technology faces multiple challenges, including technical bottlenecks, legal and regulatory issues, market acceptance, and data privacy concerns. This paper further elaborates on these trends and challenges, proposing potential solutions. In conclusion, while blockchain technology has a promising future in real estate transactions, its widespread adoption requires concerted efforts from all stakeholders. Read More

Abstract: Our study reviews the current status of global electric vehicle (EV) charging infrastructure development, emphasizing policy drivers, market dynamics, and technological advancements in North America, Europe, Asia-Pacific, and other regions. By referencing recent research and survey data, the study identifies the primary challenges faced by the current charging infrastructure, including high construction costs, lack of standardization, grid load pressure, low usage efficiency, and insufficient policy support. Specifically, by the end of 2023, the global number of fast charging stations reached 50,000, with an annual growth rate of 50%; China's public charging stations exceeded 1.3 million, with a 44% annual growth rate; the United States had 150,000 public charging stations, while Canada had 30,000. In Europe, the number of public charging stations exceeded 400,000, with Germany having 120,000, the Netherlands having 150 stations per 100 square kilometers, and Norway having 20,000. The study also examines recent advancements in charging technology, such as fast charging stations above 350kW, wireless charging technology, the promotion of ISO 15118 charging standards, and the application of smart grids and energy management systems. Despite numerous challenges, the development of EV charging infrastructure is experiencing unprecedented opportunities. Moving forward, it is essential for governments, enterprises, and research institutions to enhance policy support, technological innovation, market incentives, and international cooperation to collectively improve charging infrastructure and advance the EV market. Read More

Abstract: Ngugi wa Tiango's novel Devil on the Cross employs a variety of oral elements of Kikuyu tradition as anti-colonising linguistic strategies. This paper intends to explain Ngugi's subversion of the traditional Western narrative discourse by the narrative mode constructed in national discourse from the anti-colonising linguistic strategy that the novel has. It examines the critical consciousness behind Ngugi's anti-colonial linguistic strategy, explores the realistic concern in the novel's historical context, and reveals the anti-colonial consciousness and critical consciousness turn in the novel's linguistic strategy. Read More

Abstract: This study examines the productivity spillover effects of foreign direct investment (FDI) in the industrial sectors of the United Arab Emirates (UAE) using empirical data from time-series input-output tables. The analysis reveals that FDI significantly enhances productivity, particularly in high-tech and knowledge-intensive sectors, through technology transfer, knowledge spillovers, and resource integration. These sectors exhibit substantial productivity gains, while traditional, labor-intensive sectors benefit to a lesser extent. The findings underscore the importance of targeted FDI policies, investment in human capital, support for innovation and research and development (R&D), and balanced industrial development to maximize the benefits of FDI. Strengthening international cooperation with multinational enterprises is also crucial. The study validates existing theoretical frameworks on FDI's positive impact on productivity but acknowledges limitations related to data completeness and establishing causality. Future research should address these limitations by incorporating additional data sources, employing robust methodologies, and conducting more extensive longitudinal and sector-specific analyses. Overall, the study highlights the critical role of FDI in boosting the UAE's industrial productivity, providing valuable insights for policymakers to promote sustainable economic growth and development. Read More

Abstract: With the rapid development of market economy, the e-commerce industry and Internet industry have been widely concerned by the society, while the wood processing industry has rarely been concerned by the society. Small and medium-sized wood processing enterprises account for the vast majority of all wood processing enterprises. Studying small and medium-sized wood processing enterprises has important reference for understanding the whole wood processing enterprises. According to the actual development of small and medium-sized enterprises in China, this paper expounds. Taking Company C as an example, this paper adopts the method of literature research, looks at the situation of wood processing industry and the relevant theories of cost and expense internal audit, and refers to the suggestions for solving the problems existing in the cost and expense internal audit of other small and medium-sized enterprises, as well as the relevant theories of enterprise cost and expense internal audit and the production and operation characteristics of Company C, so that theory is linked with practice. This paper probes into the problems in the cost and internal audit of Company C, and gives practical suggestions on the problems in the internal audit of cost and expense, hoping to further reduce the operating cost, reduce the investment loss and improve the profit and technical level of the company. Read More

Abstract: This paper takes Nongfu Spring Company as an example and analyses its strategic management and team dynamics in depth. At the strategic management level, Nongfu Spring has built a solid and sustainable competitive advantage by virtue of its keen market insight and flexible strategic layout. The company adopts a strategy that combines growth and differentiation with precise market positioning to provide strong support for long-term development. In terms of team dynamics, this paper explores the formation process, development trajectory and decision-making mechanism of the Nongfu Spring team. The study shows that the Nongfu Spring team demonstrates excellent collaborative ability and efficient decision-making efficiency, and this efficient teamwork not only stimulates the team's innovation ability, but also significantly improves its flexibility and adaptability in response to market changes, which enables Nongfu Spring to consistently occupy an advantageous position in the fierce market competition. Read More

Abstract: This paper examines the relevant literature on the transformation and upgrading of China's manufacturing industry enabled by digital economy, using Citespace visualization software. The analysis shows that the hotspots of research focus on digitalization, artificial intelligence, and industrial transformation. The research emphasizes digital economy and manufacturing digitalization, manufacturing innovation, allocation of manufacturing resources, and high-quality development of the manufacturing industry. Future research can focus on practical case studies and complete system evaluations to further enrich our understanding of these topics. Read More

Abstract: With the development of social economy, knowledge has become an important resource for organizations to gain competitive advantage. The purpose of this study is to explore the relationship among ambidextrous leadership, knowledge sharing and trust, and to study whether trust plays a mediating role. Data resources are obtained through questionnaires, and SPSS and AMOS are used to conduct empirical tests. The results show that ambidextrous leadership has a positive impact on employees ' knowledge sharing behavior, and trust plays an intermediary role between them. Read More

Abstract: With the advent of the knowledge economy, knowledge has become a very important resource and one of the core competencies of an organization. However, the current lean manufacturing implementation process in most companies focuses on the sequence of the production process without paying attention to the process of integrating relevant knowledge in the organization. This paper explores the application of knowledge management in the lean manufacturing implementation process, especially the impact of the key attribute of knowledge flow in the improvement process of lean manufacturing. Therefore, both knowledge management and data analysis have a very important role to play in the implementation of lean manufacturing in an organization. Enterprises need to continuously explore and practice and optimize lean production methods and techniques to improve their competitiveness and core value. Read More

Abstract: This paper examines the effective application of LEED certification in the Shanghai Centre Towers project, analysing its green building practices in all phases of design, construction and operation. By delving into key areas such as energy efficiency, renewable energy use, water management and material selection, it reveals how LEED certification promotes sustainable building development. The results of the study show that Shanghai Centre Tower has not only successfully obtained LEED Gold certification, but also become a benchmark for green buildings, providing valuable experience and reference for future commercial projects. Read More

Abstract: With the acceleration of globalization, cross-cultural business negotiations have become increasingly important in international trade and business cooperation. This paper aims to explore effective strategies for conducting business negotiations in different cultural contexts, helping companies succeed in cross-cultural environments. Through a review of existing literature and analysis of multiple case studies, this paper identifies common challenges in cross-cultural business negotiations, such as language barriers, communication misunderstandings, differences in negotiation styles, and varying values and trust-building mechanisms. To address these challenges, the paper proposes various effective strategies, including building trust and relationships, employing effective communication techniques, respecting cultural differences, and maintaining flexibility and adaptability. Additionally, by comparing successful and unsuccessful cases, the paper summarizes the lessons learned from cross-cultural business negotiations, providing practical guidance for companies in future negotiations. Ultimately, the paper emphasizes the critical role of cultural sensitivity in cross-cultural business negotiations and calls for companies to enhance their cross-cultural communication skills in the context of globalization. Read More

Abstract: Today, Shanghai is China's economic and trade center and one of China's mega cities, which leads to the fast pace of life in Shanghai. Some employees in private enterprises work overtime, which makes the happiness of employee’s plummet, and eventually leads to the increase of turnover rate, which leads to the loss of talents in the company. This paper focuses on the impact of overtime work on the psychological happiness of 25 to 30 year old employees in Shanghai private enterprises, and whether the intervention of outdoor team building activities can improve the happiness of employees. This paper will use the mixed research method of interview and questionnaire to explore the influence of 25-30 years old in Shanghai private enterprises on the psychological happiness of overtime workers. This study can improve the working happiness of people between 25 and 30 years old and improve work efficiency, help companies fill the talent gap and further development, provide relevant theoretical basis for applied psychology, and provide reference suggestions for human resources in Shanghai private enterprises to promote the enthusiasm of employees. (Disclaimer: Shanghai in this article refers to Shanghai, China) Read More

Abstract: The outbreak of a brand crisis can lead to an increase in public distrust of the brand, a sharp drop in sales, a blow to brand reputation and other phenomena, thus causing consumer dissatisfaction. How to repair the trust between brands and consumers, regain consumers' forgiveness and recognition can stimulate consumers repurchase behavior is a hot topic in society. Based on attribution theory, this study starts from the types of brand crises and explores the impact of brand crises on consumer repurchase behavior and the moderating role of brand awareness. On the basis of enriching the theoretical research on brand crisis management, this study also provides effective help for brands to formulate the perspective of crisis public relations program and rebuild brand image. Read More

Abstract: With the development of the Internet, e-commerce live streaming has become a new development point of the online economy. The beauty industry has also grown rapidly in recent years and accounts for a large proportion of the e-commerce economy. In e-commerce live streaming, pricing strategy is an important means of marketing. After reviewing previous research, the authors found that few people had analyzed the live-streaming pricing strategies in the beauty industry today. In this study, this article will take the beauty industry as an example, use literature review and questionnaire methods to analyze the factors that affect pricing strategies in e-commerce live streaming and the impact of the pricing strategy of beauty cosmetics products on consumers' purchase decisions in e-commerce live broadcasts. Read More

Abstract: In order to respond to the national policies of “promoting comprehensive rural revitalization”, “Development of Minnan villages” and “Protection and Development of Xunpu Folk Culture Village”, the new model of smart retail is adopted, in line with the goals of promoting digital economy, enhancing the commercialization of traditional culture and strengthening the modernization of rural governance structure in Fujian Province. This paper to “Maritime Silk Road” major nodal city —— Quanzhou coastal fishing village Xunpu village, for example, strengthen the cultural elements, enhance the market competitiveness of Xunpu local characteristic products, promote regional internal and external economic exchanges, increase Xunpu village employment opportunities, help Quanzhou city in the national and the international influence of cultural tourism, in order to achieve rural policy goal of comprehensive economic and social development in Fujian province. Read More

Abstract: With the acceleration of global digital transformation, digital trade has become an important part of international trade, and has had a far-reaching impact on traditional trade patterns. The purpose of this paper is to make a comprehensive review of the current literature on digital trade rules, so as to reveal the development trend, main contents and its influence on international trade. Firstly, this paper reviews the definition, characteristics and role of digital trade in the global economy, and makes clear the research background and importance of digital trade rules. Then, by combing the relevant literature at home and abroad, the research progress of digital trade rules is summarized. In addition, this paper also analyzes the differences in the positions of different countries and regions in the formulation of digital trade rules, and the impact of these differences on the global digital trade pattern. Finally, this paper discusses the challenges and future development direction of digital trade rules, which provides reference and enlightenment for the follow-up research. Through this literature review, this paper aims to provide a comprehensive and in-depth research perspective for scholars and policy makers in the field of international trade, so as to promote the healthy development of global digital trade. Read More

Abstract: In recent years, the instability and risk of the international financial market have intensified, which has made the global economy face severe challenges. The outbreak and spread of the international financial crisis have further aggravated this uncertainty. In this context, fiscal and monetary policies are considered as important tools to deal with the financial crisis. This paper aims to study effective fiscal and monetary policy responses against the background of the international financial crisis, and propose effective policy tools to deal with the negative impact of the financial crisis on the economy by analyzing the lessons learned from past financial crises and the current global economic situation. Read More

Abstract: The situation of global warming is becoming more and more serious. As an important field of total carbon emission control, it is of great significance to study the power industry for achieving global climate goals and sustainable development. Firstly, the related concepts of carbon emissions, carbon peaking, carbon neutralization and emission reduction potential in the power industry are introduced. Secondly, from the international and domestic perspectives, the latest research progress of carbon emissions accounting, carbon emissions influencing factors, carbon emissions prediction and emission reduction potential in the power industry are summarized and sorted out. Finally, the existing research on carbon emissions in the power industry is analyzed from four aspects. Read More

Abstract: This study examines the relationship between corporate strategic deviance and environmental, social, and governance (ESG) performance using a sample of listed A-share companies in Shanghai and Shenzhen from 2010 to 2020. The findings reveal that companies with a higher degree of strategic deviance tend to exhibit poorer ESG performance. This result still holds after a series of robustness tests. Furthermore, the study conducts heterogeneity analysis and uncovers that non-state-owned companies, those with lower managerial capacity companies are more vulnerable to the negative effects of strategic deviance on ESG performance. Read More

Abstract: With the rapid development of the global design industry, design management is increasingly important as a bridge between design and business. In the teaching of design major in universities, how to effectively integrate design management knowledge into teaching practice and cultivate design management talents with innovative spirit and practical ability has become an urgent problem to be solved in the field of design education. Based on the existing research, this paper further discusses the practice path of design management courses in the teaching of university design major. Read More

Abstract: This study aims to optimize the ETF fund selection strategy. By combining the time-series momentum strategy and the machine learning scoring model, a systematic analysis and empirical research on the main stock ETFs and cross-border ETFs in the Chinese market are conducted. We constructed a combination strategy that combines momentum indicators and machine learning scoring, and conducted a backtest. The results show that the combination strategy is significantly better than the momentum strategy or machine learning model alone and the benchmark index in terms of annualized return, maximum drawdown and Sharpe ratio. By selecting momentum indicators (such as simple momentum, exponential moving average, relative strength index) and machine learning models (such as logistic regression, support vector machine, random forest), we verified the effectiveness of these methods in ETF fund selection. The backtest results show that combining different methods can effectively improve the performance of ETF fund selection strategies and achieve better investment results. This paper further analyzes the investment results of each strategy, and evaluates the stability and risk control ability of the strategy through cross-validation and backtesting methods. The results show that the combination strategy performs well in terms of return, risk control and risk-adjusted returns, providing investors with a scientific and effective investment tool. Read More

Abstract: For enterprise logistics inventory management, it also brings greater challenges and opportunities. The traditional enterprise logistics inventory management is relatively decentralized and independent, so from this point of view, it is difficult to achieve overall economic benefits in the process of operation. So, from this point of view, under the perspective of the supply chain, through the continuous optimization and integration of the enterprise's logistics inventory, so as to improve the quality and efficiency of its warehousing, to meet the actual needs of the enterprise, which is also a prerequisite and basis for improving the core competitiveness of modern enterprises in the fierce market competition. This paper describes the current situation of inventory management in logistics enterprises, analyses the inventory management problems of logistics enterprises, and puts forward the management path under the supply chain perspective, with a view to promoting and improving the development of enterprise inventory management under the supply chain management environment. Read More

Abstract: Established in Nanjing in 2012, SHEIN has emerged as a powerhouse in the global e-commerce realm, boasting sales exceeding 100 billion yuan by 2021 and dethroning Amazon as the most downloaded shopping app. This paper examines how SHEIN, by mastering people's psychology, employs an integrated marketing strategy that combines social media, user-generated content, search engine optimization, short videos, and live streaming to get consumers interested in its clothing [4]. The analysis is made based on the Demand Theory that consumers are sensitive to price and SHEIN always adheres to the idea of buying fashionable goods at cheap prices.  The study distills valuable insights for Chinese brands eyeing cross-border e-commerce, advocating for a strategic emulation of SHEIN's consumer-centric approach to thrive in the international marketplace. Read More

Abstract: With the improvement of living standards and the deepening of population aging, China's demand for dental implants has continuously shown double-digit high-speed growth, while the field of charging irregularities, the heavy burden of costs and other issues are also increasingly prominent. In 2022, the National Health Insurance Bureau issued a notice stating that it will carry out a set of procurement of dental implant consumables, and determined that the price of the whole process of regulating the price of medical services for a single conventional implant in a three-tier public hospital is targeted at 4,500 yuan. In January 2023, the inter-provincial coalition of dental implant procurement led by the Sichuan Provincial Health Insurance Bureau under the guidance of the National Health Insurance Bureau opened the bidding in Chengdu, and the average price of the winning products was reduced by 55%. Known as "the most difficult collection in history" landing, marking the first attempt to achieve the collection of high-value consumables from the field of medical insurance expansion to the field of non-medical insurance, but also a large number of private dental institutions involved in the collection. Dental implant collection for the whole industry chain may bring the impact of triggered a continuous debate, whether it can achieve "volume for price" to promote capacity upgrading or compression of profits lead to the constraints of industry innovation still need time to prove. Read More

Abstract: Based on the relevant data of China's carbon emissions, this study explores the development status and impact effect of the CCER (China Certified Voluntary Emission Reduction) mechanism in the carbon emissions trading market, reflecting a high degree of professionalism. The study points out that the CCER mechanism, as an important part of the carbon trading market, effectively promotes the activity of the carbon market and the realization of the carbon emission reduction target by incentivizing enterprises to voluntarily reduce emissions and purchase certified emission reductions (CERs) to offset part of the carbon emission quotas. With the gradual promotion of policies and the improvement of market mechanisms, CCER mechanism shows a development path from pilot to full promotion, from voluntary to gradually mandatory. Through data analysis, we find that the price of CCER market is influenced by a variety of factors, including policy orientation, market demand and supply situation. Based on the above research, we put forward corresponding policy recommendations. Read More

Abstract: This research investigates the application of Taoist aesthetics in modern craft design, meeting the demand for individualized cultural products. It reviews Taoist principles—"nature," "non-action," and "simplicity"—and their reflection in design, emphasizing harmony with nature and a minimalist design philosophy. The research demonstrates the contribution of Taoist philosophy to the enrichment of design principles, providing innovative direction to designers while honoring and integrating traditional cultural elements with contemporary preferences. Read More

Abstract: The purpose of this study is to evaluate how supply chain collaboration, technical advancement, and consumer demand affect manufacturing firms' ability to compete in Guangdong Province. The particular goals include testing the relationship between supply chain cooperation, technological innovation, and market demand development; evaluating technology maturity, adaptability, and cost-effectiveness; assessing supply chain coordination efficiency, supply chain risk management capability, and supply chain innovation capability; analyzing accuracy of market demand forecasting, speed of market demand response, and customer demand diversity; and developing a comprehensive framework for enhancing enterprise competitiveness. Using surveys, data analysis, and empirical research, this study uses a mixed-method approach that combines quantitative and qualitative analysis to examine the links between the variables and offer management recommendations. Read More

Abstract: This study aimed to provide strategic guidance to stakeholders of lighting companies in Fujian Province, to enhance the competitiveness of local lighting companies in the midst of complex market dynamics and technological advancements, and to propose innovative solutions for long-term growth and sustainable development. Through in-depth research, this paper reveals the effectiveness of Fujian Province lighting firms in terms of marketing strategy and customer relationship management, as well as the significant links between these two key factors. Specifically, the study evaluates in detail the performance of marketing strategy and customer relationship management practices across various dimensions. Marketing strategy practices were explored in terms of product, price, channel, and promotion; while customer relationship management was described in terms of customer value, customer satisfaction, and customer retention. In addition, three hundred respondents were selected for this study with the support of Fujian Optoelectronics Industry Association and the corresponding questionnaires were successfully collected. Through the analysis of statistical tools, the study found that there is a strong link between marketing strategies and customer relationship management practices. The study also found that in the subgroup analysis based on gender, age, years of experience, and type of business entity, males, 36 to 40 years of age, and those with 3 to 4 years of experience rated the relationship between marketing strategy and CRM practices higher. Based on these findings, the researchers proposed an action plan to improve the marketing strategy practices and CRM practices of lighting firms in Fujian Province to ensure that these practices are more effective and responsive to market needs. This will not only enhance the competitiveness of Fujian lighting companies, but also lay a solid foundation for their sustainable success in the future. Read More

Abstract: Using the CGSS, we estimate the fertility rate in the Chinese mainland and stratified the eleven groups by year of birth, the four groups by hukou and five groups by education levels. Our study shows that the first demographic transition to replacement level happened in the 1980s, the second to low fertility rate of 1.5 took place in around 2000. There are different patterns of demographic transition among people with different hukou or education levels. Permanent residents in urban regions and people with college degrees have irreversible fertility rate of about 1.0. The policy implication is that the government should concentrate resources and support the people with the higher fertility intention. Read More