Abstract: With the continuous development of Internet technology, the global economy is getting closer and closer, and e-commerce emerges. As a new way of economic and trade, e-commerce provides an unlimited market platform for international economic and trade, bringing unprecedented opportunities for international trade participants. However, the development of e-commerce is also accompanied by various problems. This article takes the impact of e-commerce on international economic and trade as the starting point, analyzes the positive impact of e-commerce in international trade, explores the challenges brought by it, and give play to the role of Silk Road e-commerce in the background of China's "Belt and Road". Promote the healthy development of international economic and trade. Read More

Abstract: Post-Covid-19, mainland China's economy is gradually recovering, leading to increased sportswear sales. This study integrates STP theory (segmentation, targeting, positioning) with the K-means clustering algorithm to analyze the sportswear market in mainland China. Consumer data was collected via a questionnaire survey, pre-processed, and cleaned before applying K-means clustering to segment consumers into four distinct groups. The analysis reveals significant differences in purchasing habits across these segments. This data-driven approach offers sportswear companies insights for targeted marketing strategies, enhancing the precision and effectiveness of their marketing efforts in mainland China. Read More

Abstract: Sustainable consumption is a popular trend today. The formal introduction of the term "sustainable consumption" began at the 1994 Oslo Symposium. Sustainable consumption basically refers to the use of natural, environmentally friendly, and recyclable green resources to serve society, protect the environment, improve quality of life, without affecting the lives and needs of future generations, while meeting the basic needs of humanity. The Chinese government is also actively promoting and deploying research and deployment on sustainable consumption. However, the research and practice process of sustainable consumption in China is not synchronized with developed countries. Compared to developed countries that started deploying and implementing the concept of sustainable consumption earlier, China's economic development stage is slightly behind developed countries, so the policy deployment and implementation of sustainable consumption in China was relatively late. The efforts towards sustainable development will benefit all of us. In the context of the development of sustainable consumption, the sustainability of food is a new industrial model of particular concern today. Sustainable food is cultivated and developed in ecological organic agriculture, and its continuous innovation and development help provide market opportunities for traditional agricultural farmers. The sustainability of food is committed to creating a resilient food system, achieving ecological species diversity and harmonious coexistence between humans and nature. Read More

Abstract: This article conducts in-depth research on the uniformity of the ESG (Environmental, Social, and Governance) information disclosure framework. The article points out that in order to ensure horizontal comparability of ESG information, a standardized disclosure framework similar to financial information must be implemented. The article emphasizes the importance of establishing a unified disclosure framework by analyzing the current situation of ESG information disclosure both domestically and internationally, especially the relevant laws, regulations, and guidelines in Europe and America. At the same time, the article also points out the problems in the ESG development of listed companies in China, including incomplete regulations, inconsistent disclosure frameworks, and insufficient information comparability. Based on these analyses, this article proposes suggestions for constructing a unified ESG disclosure framework in China to promote effective comparison and evaluation of ESG information among enterprises. Read More

Abstract: In the field of economic and social development, people often mention and pay attention to the development of enterprises. However, in the past, people's attention was often focused on the sustainable development of enterprises based on the evaluation of enterprise financial indicators. As an important part of China's economy, enterprises shoulder the heavy responsibility of taking the road of sustainable development, and the implementation of sustainable development strategy is an inevitable choice faced by enterprises in China. ESG (Environmental, Social and Governance) concept is a key factor for the sustainable development of enterprises, and it is also an investment decision-making concept recognized by the international community. Read More

Abstract: This research aims to study the impacts of climate change on worldwide general travel insurance in Hong Kong and to provide a scientific basis for premium pricing strategies in a climate-driven context. The study adopts both qualitative and quantitative research methods to reveal the relationship between climate change and travel insurance. The qualitative analysis part constructs a theoretical framework through literature review. Taking into account the current state of research, the impact of climate change on the demand for travel insurance as well as the challenges and opportunities of premium pricing strategies are discussed in depth. The quantitative analysis section collected data on flights at the Hong Kong International Airport (departures, delays, and cancellations) and travel insurance claim occurrence. The weather conditions were also checked through the weather website to analyze the correlation between climate factors and insurance claims. The findings indicated that climate change has a significant impact on the demand for travel insurance, especially during the prolonged rainy season in Hong Kong, when extreme weather events lead to an increased risk of cancellation or delay of travel plans. Meanwhile, the quantitative analysis results demonstrated a significant correlation between weather factors and flight status and insurance occurrence, which provided empirical evidence for risk assessment and premium pricing of worldwide travel insurance in Hong Kong. Read More

Abstract: This paper thoroughly investigates the impact of shorting mechanism on the degree of divergence of opinions among investors, and takes listed companies as the subject of the study. Through the method of empirical analysis, this paper reveals the intensifying effect of shorting mechanism on the disagreement among investors, especially in the complex and changing market environment, this effect is more significant. This finding not only provides a decision-making reference for investors, but also provides a theoretical basis for market regulators to formulate policies, which is of great significance for promoting the stability and healthy development of the market. Read More

Abstract: In 2023, the General Office of the State Council issued several measures to unleash the potential of tourism consumption and promote high-quality development of the tourism industry. Local governments actively responded to national policies and promoted the development of cultural and tourism economy. The three eastern provinces are tourist destinations every winter, and their unique scenery and cultural sentiment make the Northeast region stand out during holidays. This winter, Harbin's ice and snow tourism has become popular, even sparking a competition frenzy among other regions in Northeast China and even the National Bureau of Culture and Tourism. This paper uses the SWOT model and PEST model to analyze Northeast China’s natural and human resources, so as to study the help and advantages of digital marketing for its innovation and development, the lessons learned will help to provide a powerful marketing tool and channel for the cultural tourism industry, and promote the creative transformation of the current stage in the development of cultural tourism in Northeast China and throughout the country. Read More

Abstract: The purpose of this article is to compare the accounting supervision system of China and other countries, to reveal their characteristics, advantages and shortcomings, and to discuss how to use the international experience to improve China's accounting supervision system. This paper summarizes the basic framework of accounting supervision system at home and abroad. Through comparative analysis, it points out the deficiencies of our country's accounting supervision system and the advantages of foreign systems. In addition, the paper also discusses the common challenges facing the accounting supervision system at home and abroad. Based on the results of comparative analysis, this article puts forward countermeasures and suggestions to improve our accounting supervision system. Through these measures, the aim is to build a more efficient, transparent and adaptable accounting supervision system. Read More

Abstract: Since the Malmquist index can analyze the change of decision-making units at different times and eliminate the factors of technological progress, it can get more accurate results than cross-sectional data. Therefore, by introducing Malmquist index and combining with BCC-DEA model, this paper analyzes the efficiency of the combination of science, technology and finance in different periods in Guangdong province, this provides a strong theoretical support for Maoming's co-ordination of science and Technology Innovation and Technology Finance. The study found that Maoming's innovation output was at the average level of Guangdong, but compared with Zhuhai and Shenzhen, Science and technology innovation was less dynamic and was at an unbalanced stage of development. Read More

Abstract: With the rise in global environmental awareness and the rapid development of new energy technologies, high-end new energy vehicles (NEV) have become an important direction for the automotive industry. Consumer demand is evolving from merely seeking a means of transportation to desiring a comprehensive experience across various scenarios, emphasizing high quality, high performance, and environmental friendliness. Understanding the characteristics and trends of high-end NEV users' demands is crucial for car manufacturers in formulating market strategies, product design, and service improvement. However, current focus is often on policies and product design, lacking analysis of actual usage scenarios. To address this gap, this article employs scenario research methods to delve into the needs of high-end NEV users, selecting typical scenarios such as urban commuting, long-distance travel, and business operations.  The research indicates that high-end NEV users are primarily young, highly educated, middle-to-high income individuals who exhibit rational consumption habits. Their most common usage scenarios include commuting to work, transporting family members, and shopping. In these contexts, there is a pronounced demand for vehicle safety performance, ride comfort, and intelligent features, each showing differentiated characteristics across various user groups. For instance, female users demonstrate a particularly strong preference for comfort-related configurations, whereas married users with children have the highest demand for spacious and convenient features. Based on these insights, this paper offers targeted recommendations from the perspectives of product design and marketing. Read More

Abstract: This study aims to investigate the factors influencing the marketing of mobile online games from the perspective of consumer behavior and provide practical marketing strategies for companies whose main business is mobile online games. By reviewing relevant literature on the development of consumer behavior theory and analyzing consumer behavior, this study identifies the factors that affect marketing strategies for mobile online games. The research findings suggest that successful mobile online game marketing requires a comprehensive consideration of consumer demands, competitor analysis, and brand positioning, as well as the implementation of targeted strategies. By integrating brand strategies, pricing strategies, channel strategies, and marketing strategies, mobile online games can be effectively promoted and attract more users. These strategies not only provide valuable references and insights for mobile online game companies to gain a competitive advantage in highly competitive market environments but also open up new perspectives and directions for future research in related fields. Read More

Abstract: It examines the mechanism of influence on institutional investors by social networks, specifically looking at the dual roles of information dissemination and social capital accumulation. This paper collects financial data, transaction records, and social network data concerning institutional investors. Descriptive statistical analysis and multivariate regression analysis were adopted to test the critical impact of social networks on investment decisions. The results show that information sources and social capital have a significant positive impact on investment amounts. Institutional investors who can obtain direct information sources have significantly increased their investment amounts, and the accumulation of social capital also has a significant promoting effect on investment amounts. Descriptive statistical analysis reveals the differences in the social capital and information sources of different investors on their investment behaviors. Regression analysis further quantifies these effects. It can be seen that information sources and social capital were 200000 and 10000 respectively, while the P value was far less than 0.01, highly significant in general. This paper not only verifies the key role of social network in institutional investors' behavior but provides a very important reference to sponsoring actual investment decisions. It shows how social networks have a significant role in information dispersion and accumulation of social capital on the behavior of guiding institutional investors. This promotes more extensive use of the scope of social network theory applications in the context of finance literature and provides newer perspectives and strategies for institutional investors. Read More

Abstract: The purpose of this research is to explore the most effective methods of incentive policy and the impact on consumers behaviours. In the business case of “Starbucks' new sustainability commitment”, its main aim is to encourage greater consumer acceptance and use of reusable containers by understanding the characteristics of consumers behaviours and then designing incentive methods that are appropriate. This research can provide scientific insight into the most effective methods of incentivising. Based on the findings, Starbucks can motivate more consumers to use reusable containers. Read More

Abstract: This paper examines the application and performance of asset pricing models in the Chinese stock market. We analyze the Capital Asset Pricing Model (CAPM), the Fama-French Three-Factor Model, and the Carhart Four-Factor Model, assessing their effectiveness in explaining stock returns within the context of China's unique market environment. Using data from major Chinese stock exchanges, we employ regression analysis to evaluate the models. Our findings reveal that multifactor models, particularly the Carhart model, provide superior explanatory power compared to CAPM, highlighting the importance of incorporating additional risk factors. This study contributes to the understanding of asset pricing in emerging markets and offers practical insights for investors and policymakers. Read More

Abstract: Behavioral economics is an interdisciplinary field that combines insights from psychology and economics to explain and predict consumer behavior in economic decision-making. This article provides a concise overview of the definition and importance of behavioral economics, exploring its core concepts such as bounded rationality, heuristics and biases, and prospect theory. It also examines the impact of emotional and social factors on consumer decisions and discusses practical applications of behavioral economics in marketing and public policy. Finally, the article summarizes key points and looks ahead to future directions in the field. Read More

Abstract: It is of great significance to accurately predict stock price movements. By combining the R-Vine-Copula structure with the relationship between the conceptual sectors to which the stocks belong, the price correlation between stocks is measured and the adjacency matrix is constructed, and the model AGLSTM, which is constructed by combining the temporal attention mechanism, Graph Convolutional Neural Network and Bi-directional Long and Short-Term Memory Neural Network, is proposed to predict the price of 46 stocks from the constituent stocks of the SSE 50 by modeling them. The experimental results show that, compared with the baseline, the AGLSTM can predict the stock price. The experimental results show that compared with the baseline model, the MAE and RMSE results of the AGLSTM model predicted one step forward outperform all the comparison models, and the MAPE results are close to the best baseline model results. The results of MAPE are close to those of the best baseline model. Moreover, good results are also achieved in the experiment of multi-step forward prediction, which demonstrates the ability of AGLSTM model in long-term prediction and can provide some reference for investors to make investment decisions. Read More

Abstract: As the level of technology in China continues to improve, e-commerce platforms are constantly evolving in practice and penetrating various industries, even covering all aspects of public life. The advantages of online shopping have had varying degrees of impact on the physical economy, with the traditional tea industry, which primarily relies on offline sales channels, being more severely affected. The large-scale introduction of tea and the obstruction of offline sales channels have made online business a breakthrough point for the tea industry. Many tea enterprises engage in online trade through live streaming e-commerce. This paper first analyzes the opportunities live streaming e-commerce brings to the tea industry and objectively explains the impact of live streaming e-commerce in conjunction with the characteristics of the tea industry. In the future, with the continuous expansion of the market and the rise of young consumers, tea e-commerce live streaming will focus more on product innovation, online and offline integration, and brand building, promoting the entire industry towards higher quality development. Read More

Abstract: Climate change is affecting the development of many industries in different aspects. These impacted enterprises transform into sustainable enterprises to avoid the risks, and by doing so they enter into the green bond market. The current literature provides effective reference indicators for participants in the green bond market. These indicators illustrate the funding size of the green bonds in different dimensions to the participants. As for the improvement of the policies about environmental protection there also emerge some new indicators such as ESG score. Besides, machine learning is an accurate and effective tool in many fields, and some researchers have established a model for predicting the issuance of green bonds but have not involved the new indicators in the past. In this paper, on the one hand, we discuss the new indicator, ESG scores, and how it affects the funding size of the green bonds, on the other hand, we add this new indicator and the old indicators into four machine learning models to compare the accuracy of predicting the issuance of green bonds of these four models. In these four models, the Random Forest Regressor and LGBM Regressor are the best models on average. The former has the best performance of accuracy but needs much more time than the latter. On the opposite, the latter is the most efficient model among all but is the second most accurate. Besides, other models have the best numerical measurements in different dimensions which means we could use different models depending on different situations. Choosing the proper model for the specific situation can optimize the benefit of the green bond market participant. Read More

Abstract: This article explores the developmental trajectory of China's Foreign Investment Law and its consistency issues with the WTO TRIMs Agreement. Covering four developmental stages from 1979 to 2020, it provides a detailed account of the evolution and amendments of China's legal framework on foreign investment. The article identifies inconsistencies in national treatment, elimination of quantitative restrictions, and transparency principles, analyzing adjustments and revisions made across these stages to align with international trade environments and WTO requirements. Despite significant progress, the article highlights areas for further improvement, such as the implementation of national treatment principles and resolution of transparency issues. Read More

Abstract: This paper explores the influence of social network marketing on consumer engagement and purchase intentions. As a vital component of modern marketing, social network marketing leverages social media platforms to promote products and services, becoming a primary strategy for businesses to attract and interact with consumers. Through a literature review and case studies, this paper delves into the mechanisms by which social network marketing enhances consumer engagement, including the roles of social interaction, user-generated content, and social proof. Additionally, it examines how personalized marketing strategies and social recommendations within social network marketing influence consumers' purchase intentions. Finally, the paper discusses the limitations of current research and proposes future research directions to deepen the understanding of social network marketing's impact. Read More

Abstract: The study aims to determine the effectiveness of business strategy and its effect to competitive advantage of landscape business in Beijing, China. The objectives of the study seek to determine the extent of the competitive advantage of the landscape firms in terms of cost, flexibility, delivery, and quality. This also determine the effectiveness of the business strategies of the companies with regards to arenas, differentiators, vehicles, staging, and economic logic. The study proposed a strategic business toolkit guide for landscape business. The study utilized descriptive research method. This study conducted a survey among 139 general managers of landscape design companies in Beijing. To ensure sample representativeness, the study employed simple random sampling, selecting every general manager, through the wheel of names application, from the 237 companies, resulting in 139 valid responses. Frequency, percentage, mean and multiple regression, quantile regression analyses, Kruskal wallis, and ANOVA were finally used in this study. The study revealed that most of the landscape firms are corporation, with 1-10 employees, and with 1-3 years in business while majority have non-EPC contract. Landscape firms have highly competitive advantage with regards to flexibility, delivery, and quality while average competitive advantage in terms of cost. Landscape firms have effective business strategies in terms of arenas, differentiators, vehicles, staging, and economic logic. Business strategy has significant effect to competitive advantage of landscape firms in terms of cost, delivery, and quality but no effect on flexibility. There is no significant difference on the assessment of the respondents when grouped according to profile. The study proposed a strategic business toolkit guide for landscape firms in Beijing, China. Read More

Abstract: With the deep development of the digital economy era, digital RMB, as an important form of central bank digital currency, plays an increasingly crucial role in China's financial system. It not only has all the functions of traditional currencies, but also shows unique advantages in enhancing payment efficiency, reducing transaction costs, and improving financial regulatory capabilities. This study conducted an in-depth analysis of the impact of the promotion of the digital RMB on China's corporate financial system by visiting and researching a number of enterprises and collecting financial data over a five-year period. The study finds that the promotion of digital RMB has facilitated the convenience of inter-company payments and settlements, enhanced the traceability of financial data, and positively impacted the enhancement of corporate credit availability and financial service innovation. However, there are also challenges such as increased costs for enterprises to adapt to the new system and risks of digital currency custody. Based on this, this paper constructs a multi-level analytical framework to systematically sort out the mechanisms of the impact of digital RMB on the corporate financial system, and puts forward a series of policy recommendations accordingly. These recommendations involve strengthening the construction of corporate digital infrastructure, coordinating the interface between digital RMB and existing financial regulatory policies, and enhancing corporate digital currency knowledge training. This study aims to provide theoretical support and empirical references for policy formulation and financial decision-making by government departments, financial regulators, and enterprises in the digital currency era. Read More

Abstract: In the 21st century, modern production techniques and technological advancements have yielded remarkable development achievements, yet they are accompanied by challenges posed by energy and resource scarcity, ecological and environmental strain, and pressing social issues. Recently, the spotlight has shifted to environmental, social, and governance (ESG) factors, as negative social events have heightened public awareness. The impact of corporate ESG performance on society is significant, and the public's perception can, in turn, affect corporate profitability and overall value. As such, investors are increasingly realizing the importance of considering ESG metrics in their decisions. While ESG investment is still in its nascent stage domestically, it has garnered widespread attention and is rapidly gaining momentum. Indices and related derivative products themed around ESG, such as the ESG Beauty 50 index, have been launched on domestic exchanges like the Shanghai Stock Exchange and China Securities Index. Taking the real estate industry as a case study, this paper aims to accomplish the following through a combination of literature research and empirical analysis: Firstly, to assess whether ESG performance varies across companies with diverse characteristics (such as state-ownership status, enterprise size, and so forth) and explore its differential impact on enterprise value. Secondly, to raise awareness among company managers regarding the critical role of ESG performance in shaping the future sustainability and long-term value of their organizations. Read More

Abstract: In the context of the "Belt and Road" initiative, this paper is based on the China-GCC FTA negotiations, and uses the Global Trade Analysis Model (GTAP) to construct six scenarios of tariff reduction in key sectors and reduction of technical barriers to trade (TBT) between China and the GCC countries, and to assess the impacts of the construction of the FTA on the economies of China and related countries. The paper shows that increased trade liberalization has a positive economic impact on the China-GCC FTA. At the same time, tariff changes in the manufacturing and oil and gas industries dominated the tariff reductions, but the reduction of technical barriers to trade (TBT) has a particularly significant impact compared to tariffs. Bilateral trade will contribute more remarkably to China's continued economic growth than in the GCC countries. Reductions in trade barriers will effectively boost production demand in Chinese and GCC countries, contributing imports, exports and output, which will benefit both economies, specially, China's trade surpluses increasing particularly in various sectors. Read More

Abstract: With the development of globalization, enterprises increasingly pay attention to the impact of environment, society and governance (ESG) on their performance. In this paper, the key ESG issues of Tesla is discussed in depth by means of case study, and the implementation situation is analyzed in detail from multiple perspectives. Research shows that the application of ESG technology can significantly improve the financial situation of enterprises and promote their long-term development. This paper obtains the result that the new energy vehicle industry actively improves its own companies to achieve the purpose of ESG excellent rating. It will become an important development trend for enterprises to actively respond to ESG goals. Based on practical cases, this paper summarizes the experience and les-sons of ESG technology implementation in energy enterprises, and puts forward corresponding normative suggestions on ESG information disclosure. Read More

Abstract: This paper explores Singapore Airlines (SIA) strategic response to the COVID-19 pandemic, focusing on the airline's recovery strategy, digital transformation, and innovation initiatives. Despite facing significant challenges, SIA demonstrated resilience and adaptability through the application of Kotter's and Lewin's change models and a commitment to change. Quantitative data analysis indicates a notable recovery in SIA's financial performance, highlighting the company's dedication to innovation and operational excellence. The study concludes that SIA's approach underscores the significance of visionary leadership and proactive management in overcoming adversity and serves as a guide for sustainable growth in the aviation industry post-pandemic. Read More

Abstract: Based on the background of the sluggish real estate market in recent years, this paper organizes the relevant data on the average selling price of commercial housing in Chengdu from 2002 to 2022 and studies the factors affecting housing prices. It also collects data such as per capita GDP, housing completion area, and real estate development investment in Chengdu from 2002 to 2022, and constructs the STIRPAT model for multiple linear regression. After a series of model tests and empirical analysis, it is concluded that both per capita GDP and real estate development investment have a positive effect on Chengdu housing prices, while the housing completion area is negatively correlated with Chengdu housing prices. Based on the research results, this paper summarizes the conclusions and puts forward suggestions for the Chengdu Municipal Government and real estate developers. Read More

Abstract: Var model is established to study the relationship between house price, inflation rate and GDP in this article. By using Granger causality test, cointegration test, impulse response function and variance decomposition to analyze, we conclude that the value of inflation rate and GDP can be predicted by the past data of house price, and GDP has a significant impact on house price. Read More

Abstract: Geopolitical risk is an international risk that transcends the borders of a single country, and in response to the diversity and suddenness of the types of geopolitical risk-causing indices, there are all kinds of uncertainties in the process of global supply chain management affected by geopolitical risk, which makes the main body of the supply chain affected by the risk. With the development of globalisation, more and more enterprises extend their production and supply chains to all parts of the world, which makes geopolitical risk one of the important challenges that they must pay attention to and deal with. Factors such as regional political instability caused by the Israeli-Palestinian conflict, disruptions in the transport of goods, the impact on regional supply chains, and volatility in financial markets all pose challenges to the stability and reliability of global supply chains. Read More

Abstract: This study aimed to investigate the innovation capability in IT small and medium-sized enterprises (SMEs) in depth, with a key focus on human resource management practices, and knowledge management. Nowadays, managers recognize the value of knowledge as an intangible asset which stimulates innovation in organizations. However, few studies examine the role of human resource management in fostering knowledge capability which eventually leads to innovation. For this reason, this paper investigates the impacts of knowledge management in the relationship between the policies and practices of human resource management and innovation. The study is empirically based on the primary data collected from 130 IT small and medium-sized companies that are registered to Haidian District, one of the most important information technology industry base areas of Beijing, China. Data obtained from questionnaires will be analyzed through the SPSS statistical packet. The General Linear Mediation Regression test is used to measure the significance of the mediation effect of knowledge management capability. This study suggests that the innovation capability of IT SMEs may come from many aspects, and there is a certain degree of uncertainty that requires further exploration and research. Read More

Abstract: Due to the lack of theoretical guidance, some college students lack systematic and scientific planning and process supervision after setting their own career goals, resulting in wavering temporary employment goals in the later stage, missing the best opportunity for employment, and unable to achieve the optimal choice for employment. This article focuses on the dual supervision of students' goal achievement process and results through the "8-character spiral of diagnosis and reform", using both dynamic and static states. It emphasizes both the "completion time" diagnosis and reform and the "progress time" diagnosis and reform. Among them, the "completion time" diagnostic reform aims to stimulate knowledge innovation, while the "progress time" diagnostic reform aims to achieve real-time regulation. Read More

Abstract: Under the background of the digital economy, digital technology innovation has become an important source for enterprises to cultivate new dynamic energy for development, but the relationship between digital technology innovation and high-quality development is still unclear. In this paper, based on the patents in the field of digital technology filed by Chinese listed companies in the manufacturing industry from 2011 to 2021, we use machine learning methods to measure the innovation index of digital technology patents, and then examine the economic impact of digital technology innovation from the perspective of the technological complexity of enterprises' export products. It was found that digital technology innovation can significantly promote the high-quality development of export enterprises, and this conclusion is still valid after the robust type test. In terms of the impact mechanism, digital technological innovation promotes the high-quality development of export enterprises mainly through reducing administrative costs and improving labor efficiency. Further analysis reveals that digital technology innovation has a greater role in fostering larger-scale, non-state-owned, high-tech enterprises. The findings of this paper provide micro-level empirical evidence that digital technology empowers the high-quality development of enterprises, which provides a reference for improving the digitalization of enterprise trade and further promoting the construction of the Digital Strong Trade Project. Read More

Abstract: This paper examines the risk control and regulatory policies of financial institutions. It begins with classifying the risks faced by financial institutions and analyzes the impact of these risks on both the institutions and the broader financial system. The importance of risk control is then explored, followed by a detailed discussion of the current regulatory policies and strategies in place. Finally, the paper concludes with a summary of the research and suggestions for future study directions. Read More

Abstract: The guqin, as one of the traditional Chinese musical instruments, carries rich cultural connotation and historical value. However, in modern society, guqin teaching is facing a series of challenges, such as uneven distribution of teaching resources, teaching methods that do not match with modern educational needs, and lack of systematic teaching materials. By analyzing the current situation of guqin teaching, this article explores the reform and countermeasures of guqin teaching, with a view to providing reference for the future development of guqin education. The article firstly gives a brief introduction to the historical background and cultural connotation of the guqin, and then analyzes the traditional and modern teaching modes of the guqin. Through comparative analysis, the article points out the existing problems of guqin teaching, and puts forward a series of reforms and countermeasures against these problems, including innovative teaching modes, optimizing curricula and teaching materials, and strengthening the construction of teachers. Finally, the article emphasizes the importance of promoting guqin culture and puts forward suggestions such as organizing various types of guqin concerts and promoting guqin knowledge popularization activities. Read More

Abstract: Since it was first introduced by Motorola in the late 20th century, Six Sigma management theory has risen rapidly and become a key strategy for many enterprises to improve quality management and core competitiveness. Based on the definition and connotation of six Sigma, this paper sorts out and summarizes the specific application of six Sigma management theory and method in the industry, and focuses on the research and application of six Sigma management theory in the service industry. Through the above analysis, Six Sigma has achieved remarkable results in improving service quality and customer satisfaction, but it also faces some challenges. Read More

Abstract: Although China is a big manufacturing country, its manufacturing industry is "big but not strong". In recent years, in order to encourage manufacturing enterprises to invest resources in innovation projects, preferential tax policies and government subsidies have become important regulatory means. However, due to the different risk bearing capacity of enterprises, enterprises also have different attitudes toward research and development (R&D) investment. In order to test the relationship between the four, this paper takes listed manufacturing companies in China from 2015 to 2020 as samples to empirically analyze the impact of tax incentives on R&D investment, as well as the mediating and moderating effects of risk bearing capacity and government subsidies between them. The results show that tax incentives can significantly promote R&D investment; The risk bearing capacity of enterprises plays a partial mediating role between tax incentives and R&D investment. Government subsidies play a positive regulating role between tax incentives and R&D investment. Read More

Abstract: The purpose of this study is to explore the relationship of the determinants of credit risk management and performance of banks. Also, the main focus is determining the mediating role of credit risk management to the said relationship. In this research, the level of risk associated with credit risk management, in terms of environmental risk, credit appraisal measurement, and market risk analysis was measured. The performance of banks was assessed in this study. At the same time, the credit risk management of banks was also part of the assessment done in this research. The researcher used quantitative methods to achieve the purpose, research questions, objectives, and hypotheses of the paper. Descriptive research was used in order to conduct the objectives of this research. The respondents of the study are managers of banks in the Southern Region of China with a total of 97 samples that represented the whole population. The data was collected, tabulated, analyzed and interpreted by the researcher. Statistical treatments were used in order to analyze the data collected in the conduct of the survey. The results indicate a positive correlation between environmental risk and credit risk management. The study also found that credit appraisal measurement and market risk analysis have a significant relationship with credit risk management, and market risk analysis has a significant impact on credit risk management thus rejecting the null hypothesis of the study. The research results also indicate that credit risk management does not have a mediating role between the relationship of environmental risk, credit appraisal measurement, market risk analysis to bank performance thus accepting the null hypothesis of the study. A credit risk mitigation strategy was proposed based on the results and findings of the study. Read More

Abstract: At present, China is in the stage of rapid development of the digital economy, which has a good foundation and great potential in infrastructure and talent construction, and the development prospect of the digital economy is very broad. But at the same time carbon emissions also need us to focus on, in the face of climate change for the urban natural ecosystem and economic system, digital economy how to reduce carbon emissions, not only can improve the city for climate change, can also for the government in the dual carbon target provide new policy advice and perspective, and for producers and consumers, can better regulate their behavior, promote the development of low carbon. The current situation of green economy development in Anhui Province combined with social practice research, Using the coupled development model to explore the relationship between green economy and green and low-carbon consumption, Based on the two-carbon background, Based on the survey of some areas of Anhui Province, By constructing an index system for the coupled development model, The coupling coordination between green economy and green low-carbon consumption by coupled development model, As such, the grey association method was used, To explore the other influencing factors, Then, analyze the coupling mechanism affecting the development of the two and put forward countermeasures and suggestions to promote the virtuous cycle of the coordinated development of digital economy and green consumption, It provides new ideas and methods for high quality development of urban economy and sustainable development. Read More

Abstract: This study aims to explore the needs and pain points of users of high-end new energy vehicle brands in different usage scenarios through a combination of quantitative and qualitative analysis. First, a large amount of user data was collected through questionnaire surveys, and the data was analyzed quantitatively using statistical analysis methods to reveal users' behavioral patterns and demand preferences in different scenarios, such as daily transportation, long-distance travel, and leisure and entertainment. Secondly, qualitative research methods such as focus group interviews and case studies were used to explore the real experience and hidden needs of users in specific scenarios. The research results show that users have obvious pain point needs in various scenarios such as daily transportation, leisure and entertainment, long-distance traveling, parking and resting, such as slow response speed of remote control, lack of precision in navigation, poor privacy in in-vehicle entertainment, and difficulty in parking. Based on these findings, the analysis shows that high-end new energy vehicle brands need to make more innovations in improving the interactivity of in-vehicle intelligent systems and personalized services to meet the diversified needs of users in different usage scenarios, so this paper puts forward targeted improvement suggestions and innovative function modes to enhance the user experience and market competitiveness of high-end new energy vehicle brands. The results of the study provide an important reference for new energy vehicle brands in product design and market strategy development. Read More

Abstract: How to influence the export competitiveness of agricultural products from the perspective of rural economic development is a topic worthy of attention. When the rural economy develops, does it have an important impact on the export competitiveness of agricultural products? What is the underlying mechanism? Based on the theoretical analysis of the internal mechanism of rural economic development affecting the export competitiveness of agricultural products, this paper constructs a two-way fixed effect model and systematically examines the impact of rural economic development on the export competitiveness of agricultural products. It is found that the rural economic development significantly promotes the export competitiveness of agricultural products, and this effect is more obvious in developed regions. The mechanism test shows that rural economic development has a positive impact on the export competitiveness of agricultural products through the accumulation of rural human capital. Read More

Abstract: Extreme-weather events bring a large scope of influence, cause a large degree of loss and a wide range, how to design a model that is both economical and effective in the evaluation and preservation of landmark buildings has aroused our attention. We firstly use AHP-TOPSIS-FCEM Model to establish comprehensive risk expression for four kinds of Extreme-weather events and weight them as comprehensive meteorological disaster risk assessment factors; we establish vulnerability analysis expression from the economic and social perspectives, and then combine the two to obtain comprehensive insurance risk index, which can be used as the trigger condition of index-based insurance. Then the insurance company's profit model is established: there is a functional relationship between the insurance company's premiums and claims among and the comprehensive insurance risk index. Our model has excellent evaluation decision-making functions, and the integrated disciplines as well as comprehensive factors make it highly practical, which can be extended to evaluation decision-making in investment, urban planning, and other fields in the future with the addition of variable rate adjustment and optimization of missing data values. Read More

Abstract: Divestment is an important strategic measure adopted by enterprises in the face of market changes, financial pressure or business environment, which can help enterprises better achieve long-term sustainable development. Taking A-share listed companies in Shanghai and Shenzhen from 2011 to 2020 as research samples, this paper examines the relationship between enterprise divestment and organizational resilience from the perspective of financial distress, and examines the moderating effect of financial distress on the relationship between them. Study found: assets and enterprise organization toughness significantly positive correlation, and financial woes will promote its positive effect. Further research finds that corporate financial flexibility plays a significant intermediary role in the impact of divestment on organizational resilience, that is, divestment promotes organizational resilience by improving corporate financial flexibility. Read More

Abstract: In recent years, China's home appliance enterprises are facing major challenges, on the one hand, the U.S.-China trade war smoke, on the other hand, the domestic home appliance market is gradually saturated with the status quo, so this paper will be through the "Belt and Road" background of China's home appliance enterprises and the export status quo between the countries along the route to be analyzed, in the process of analyzing China's home appliance enterprises current In the process of analyzing the current export status of China's home appliance enterprises, we found that there are several major problems: insufficient core competitiveness, lack of innovation, international marketing capabilities to be improved and a series of other problems. In order to solve this problem, this paper analyzes the internationalization path of famous home appliance enterprises in China, such as Midea, Haier, etc., and concludes that China's home appliance enterprises have to improve their international competitiveness through product innovation, construction of overseas bases and other initiatives. Read More

Abstract: The dance drama "The Wave that Never Dies" is co-created by Han Zhen and Zhou Lia. It is adapted from the true story of Li Bai, an underground radio broadcaster of the Communist Party of China. The drama reproduces the revolutionary hero who sacrificed his life for the cause of national liberation through the highly condensed narrative of the dance drama, the aesthetic image expression and the flexible and freehand stage background. This article aims to explore the artistic image shaping, main body presentation and aesthetic function in dance drama, and reveal the unique effect brought by the fusion of revolutionary spirit and contemporary aesthetic. Read More

Abstract: Driven by the global ecological environment deterioration and sustainability agenda, ecological economic strategy has increasingly highlighted its key role in green transformation. As a crucial component of the economic system, small and medium-sized enterprises are inevitably subjected to increasing environmental protection challenges and capital access problems while promoting economic growth. This paper aims to explore the impact of ecological economic policies on the financing costs of smes, and further analyze the regulatory role of green credit mechanism. Based on the research of international and domestic related literature in recent years, this study refined the diversity of ecological economic policies and the double potential effects of these policies on the acquisition cost of development capital of small and micro enterprises, with both possible positive and potential negative sides. Under this theoretical framework, we set the corresponding research hypothesis. In order to deeply analyze this issue, this paper adopts a quantitative analysis strategy, relying on the specific case data of small and medium-sized enterprises in China, and uses a multivariate regression model to verify the interaction between ecological economic policies and corporate financing costs. At the same time, we introduce the green credit system as a moderator, so as to reveal its mediating influence mechanism in the above relationship. Read More

Abstract: Against the background of increasingly fierce competition in China's mining industry, enterprises have put forward higher requirements for the accuracy and authenticity of financial performance evaluation. Based on the economic value added (EVA) model, this paper selects the financial data of Zijin Mining from 2019 to 2023 as a research sample, systematically evaluates the financial performance of the enterprise, and deeply analyzes the causes of financial performance fluctuations. The results of the study show that Zijin Mining's EVA index shows significant volatility during the period, which is mainly affected by factors such as market environment, resource management and strategic investment. For this reason, this paper proposes an improvement strategy for Zijin Mining's financial performance and value creation ability. This study provides a scientific financial performance evaluation method for Zijin Mining, and at the same time provides an important reference for other mining enterprises to realize sustainable development in the competitive market. Read More

Abstract: With the rapid development of the economy, we have entered an era of significant technological advancement. Technology has brought many benefits, one of which is the emergence of RPA financial robots as a product of this technological era. The application of financial robots is quite extensive, and they have been widely applied and valued in both enterprises and governments. This paper mainly discusses the concept of financial robots, their application in the Bank of China, the impact they have made, and the implications for their application, and finally, it estimates the future prospects based on the current development. Read More

Abstract: This study aims to explore the impact of design aesthetics on the perceived value and purchase intention of Chinese consumers, with a particular focus on the mediating role of traditional Chinese elements in this influence process. The study aims to understand the respondents' evaluation, perceived value, purchase intention, and identification with traditional Chinese elements in design aesthetics. Meanwhile, evaluated the mediating role of perceived value and measured the impact of traditional Chinese elements on these variables. Collect attitude data of Beijing consumers towards clothing decoration pattern design through a questionnaire survey, and use structural equation modeling for analysis to verify research hypotheses. Researchers conducted a questionnaire survey of adult women in Beijing using random sampling methods, and used statistical methods such as mean analysis, mediation effect analysis, and moderation effect analysis to explore the relationships between various variables. Research has found that perceived value plays a significant mediating role in the process of design aesthetics influencing purchase intention, and design aesthetics has a significant direct and indirect impact on consumers' purchase intention. Meanwhile, traditional Chinese elements play a negative moderating role between design aesthetics and perceived value. In addition, there are significant differences in design aesthetics, perceived value, purchase intention, and traditional Chinese elements among different consumer groups. The research results hope to promote the integration between the Chinese clothing pattern design market and consumer demand, increase the attention and investment of the clothing industry in pattern design, and enhance the overall aesthetic level and richness. Although Chinese style is an important design material and trend, designers need to balance and innovate better when combining modern design with traditional elements. At the cultural level, it is … Read More

Abstract: Regional unbalanced development refers to a common phenomenon in the process of regional development. China is currently in the process of transitioning from regional unbalanced development to balanced development. Therefore, it is of theoretical and practical significance to sort out the theory of regional unbalanced development and China's practical experience. Representative regional historians and economists have explained the process of regional unbalanced development from the perspectives of historical reality and economic theory, and have developed relevant theories. Pero believed that the significant differences in the foundations of economic development among different regions led to the emergence of regional imbalances. Hirsch emphasized the necessity of imbalanced development in the early stages of economic development, while Myrdal further explained the reasons and mechanisms of uneven growth, as well as how it affects regional economic development. The main manifestations of unbalanced regional development in China currently include: uneven development in the four major regions, uneven development within regions, and uneven development between urban and rural areas. In response to the problem of unbalanced development in China, China has taken measures such as organizing and implementing the poverty alleviation campaign, deepening the implementation of regional coordinated development strategies, and promoting new urbanization centered on people to narrow the regional development gap. Read More

Abstract: This article conducts market trend analysis on Spotify's mission statement, company profile, marketing orientation evaluation, and proposes Spotify's suggestions on segmentation, goals, positioning, marketing mix, customer journey mapping analysis, and detailed presentation of customer journey maps. I hope it can be helpful for Spotify's company marketing. Read More

Abstract: Continuously improving the training quality of college students to better meet local development needs for high-quality talent is an important goal for universities. The traditional classroom teaching model is teacher-centered, which limits students' opportunities for active participation. In the context of new business education, the model of cultivating business talent through academic competitions has been widely adopted. This model focuses on enhancing students' practical and innovative abilities, aiming to improve their overall competencies and significantly boost their employment competitiveness. This paper explores the importance of academic competitions in cultivating business talents, the existing challenges in business talent cultivation, and pathways of cultivating business talents based on academic competition, and discusses how to enhance the quality of business talent training, improve students' professional knowledge, stimulate innovative thinking, and strengthen teamwork, lifelong learning, and self-management skills. The goal of this paper is to contribute significantly to achieving the strategic objective of cultivating innovative talent in universities and enhancing long-term educational effectiveness. Read More

Abstract: Global warming has become a common problem and challenge faced by humanity. Tea, as one of the traditional characteristic economic crops in China, is widely planted in many provinces in southern China. The supply chain processes of tea cultivation, processing, retail, and logistics emit large amounts of carbon dioxide and harmful gases, causing serious environmental impacts. However, different stakeholders in the tea supply chain, especially small and medium-sized enterprises, lack technical and financial support to optimize and measure their carbon emissions. This article proposes an integrated system that utilizes cloud computing technology to enable stakeholders in the tea supply chain to minimize and measure their carbon emissions at reasonable costs. Read More

Abstract: Employing the methodology of multiple linear regression, this study delves into the primary determinants influencing real estate valuations in China in a systematic manner. In the midst of China's swift economic expansion, the real estate sector has evolved into a pivotal component of the economy, with fluctuations in property prices exerting a substantial influence on the stability of the socio-economic landscape. This paper aims to reveal the deep-seated reasons of China real estate price fluctuation through comprehensive analysis of various potential factors, and provide scientific basis for policy makers. The study selected data from 2010 to 2020. The empirical analysis results show that there is a significant negative correlation between the completed residential area and the real estate price, that is, the increase of supply will lead to the price decline, which is in line with the expectation of supply and demand theory. Housing cost has a significant positive impact on real estate prices, indicating that rising costs are an important factor in pushing up housing prices. The cost of land acquisition also has a positive impact on housing prices. Although its significance is slightly marginal, it confirms the important role of land cost in the formation of housing prices. However, the impact of development investment on housing prices is not significant, which may be related to various factors such as investment efficiency and market reaction time. The goodness of fit and significance analysis of the model show that the model can well explain and predict the changes of real estate prices, and the R-squared value is 0.76, indicating that the independent variable can explain 76% of the real estate price variation. The F-statistical value and its corresponding P value indicate that the model is statistically significant. Based on the results of empirical analysis, this paper puts forward the following policy suggestions: the government should stabilize housing … Read More

Abstract: In the context of global economic integration, exchange rates act as a bridge connecting national economies, and fluctuations in exchange rates directly impact the global economy. An exchange rate is the ratio at which one currency can be exchanged for another, representing the value of one country's currency against another's. Additionally, exchange rates serve as a financial tool for countries to achieve political objectives. This study deeply analyzes the correlation between exchange rate fluctuations and the global economy based on macroeconomic models and identifies the multiple factors influencing exchange rate changes. The research finds that exchange rate fluctuations affect international trade competitiveness and the direction of capital flows. Through the transmission mechanisms of financial markets, they also impact key economic indicators such as global economic growth, employment levels, and price stability. Thus, a systematic analysis of the complex interactions between exchange rate changes and the global economy is essential to address global economic challenges and promote the coordinated development of national economies. Read More

Abstract: In the era of digital economy, the development of industrial Internet cannot be separated from financial support. The purpose of this paper is to take Anhui Province as the object of investigation and research, through the digital transformation data of various types of enterprises in Anhui Province in recent years, as well as the implementation of financial support related services and the construction of financial digital service platforms, to explore the results and far-reaching impact of financial support on the development of the industrial Internet in Anhui Province, and to find out the innovative value of the deep-seated source of motivation and the shortcomings of the development of industrial Internet in Anhui Province, and provide suggestions and stages of financial support for the development of the industrial Internet in Anhui Province. Provide suggestions and stage summaries for the development of Anhui Industrial Internet, and at the same time provide optimization solutions and future ideas. Read More

Abstract: This study investigates the factors influencing employees' intention to stay in the hotel industry through a cross-national comparison between China and Malaysia. By analyzing survey data from 190 employees in China and 181 in Malaysia, the research explores the effects of pay and compensation, career advancement, and performance appraisal on retention intentions and how these effects are moderated by nationality. The results indicate that all three factors significantly influence employees' intention to stay in both countries. However, the impact of pay and compensation, and performance appraisal is notably moderated by nationality, with significant variations observed between the two countries. Specifically, while pay and compensation and performance appraisal are crucial for retention in both China and Malaysia, career advancement opportunities are more critical for employees in Malaysia. These findings highlight the necessity for hotel management to tailor their human resource practices to fit the cultural and economic contexts of each country. In China, improving compensation and performance appraisal systems is essential for enhancing retention, whereas in Malaysia, offering robust career advancement opportunities is key. The study extends Herzberg’s two-factor theory by demonstrating how motivational and hygiene factors' significance varies with cultural and economic contexts, contributing valuable insights into how nationality influences employee retention strategies. Limitations of this research include its cross-sectional design and reliance on self-reported data. Future research should consider longitudinal studies and include a broader range of countries to validate and extend these findings. Exploring additional factors such as job satisfaction and work-life balance could further enrich understanding of employee retention dynamics in the hospitality industry. Read More

Abstract: With the growing global demand for clean energy, Chengdu-Chongqing economic zone is facing major opportunities and challenges in developing a new energy industry. This paper reveals the overall pattern of new energy industry development in Chengdu-Chongqing economic zone by comprehensively analyzing the development status of photovoltaic, wind power, and hydrogen energy industries in the area. Secondly, for the synergistic development dilemma existing in technology, market, and talents, it puts forward relevant problems and discusses the solution path in depth. On this basis, this paper proposes a path for the synergistic development of a new energy industry in Chengdu-Chongqing economic zone. This study provides theoretical guidance and policy recommendations for the synergistic development of a new energy industry in Chengdu-Chongqing economic zone. It helps to promote the transformation and upgrading of the region's economic structure and sustainable development. Read More

Abstract: In recent years, China's education has been booming, giving rise to a large number of offline educational institutions. Y Education Institution is a typical private educational institution, mainly focusing on people-oriented management. After several years of development, Y Education Institution has made certain achievements. However, as the scale of the organization grows, this kind of management style also exposes some problems, such as low employee participation, imperfect promotion and assessment system and so on. These problems have a certain impact on the interests of employees and also on employee satisfaction. According to the survey, Y educational institution has a high employee turnover rate in recent years, and the teacher team is extremely unstable. However, the faculty is the key to the survival of educational institutions, how to innovate the management of the institution and improve employee satisfaction is an urgent task for educational training institutions. The thesis will start from the existing problems of Y educational institutions management, analyze the staff's views on various aspects of institutional management, combined with the staff needs and the actual situation of institutional management to improve the institutional management mode, and then fundamentally improve employee satisfaction, promote the innovative development of the institution. Through the review of related literature, it is found that there are fewer research papers in which scholars analyze the impact of educational institutions on employee satisfaction from the perspective of educational institutions. Therefore, the study of Y educational institution management mode on employee satisfaction has certain theoretical significance and practical significance. This paper takes Y educational institution as a case study, through anonymous questionnaire survey on more than 100 employees of Y educational institution, to understand the satisfaction of employees on various aspects … Read More

Abstract: With the rapid development of digital technology, short videos and immersive live streaming as emerging forms of social media are gradually becoming important tools for marketing agricultural products. This paper studies the application of the "short video + immersive live streaming" combined model in marketing agricultural products in rural areas, by analyzing its role in enhancing brand awareness, building trust among consumers, and promoting sales growth, to explore the effectiveness of this strategy. The study shows that the high dissemination of short videos and the interactive nature of immersive live streaming can not only bring farmers and consumers closer together, but also effectively enhance consumers' purchase intentions. Based on empirical research and case analysis, this paper proposes a series of strategic recommendations for optimizing agricultural product marketing in rural areas, providing theoretical support and practical reference for promoting rural economic development. Read More

Abstract: With the acceleration of digital transformation, consumer purchasing behavior has undergone profound changes. This change presents new challenges to traditional marketing strategies, while also bringing enormous opportunities. This study explores the changing trends of consumer behavior in the digital marketing environment through a systematic literature review and empirical analysis, and analyzes how companies can better adapt to these changes by adjusting and optimizing their marketing strategies. The research results show that the widespread application of digital tools has made consumers' purchasing paths more complex and diversified, while also prompting companies to pay more attention to personalized and data-driven decision-making in marketing strategies. These research findings will provide theoretical and practical guidance for enterprises to adjust their marketing strategies in the context of digitalization. Read More

Abstract: With the rapid development of global e-commerce, Chinese cross-border e-commerce enterprises are gradually emerging in the international market. The purpose of this article is to discuss the strategies for the success of Chinese cross-border e-commerce enterprises, covering the macro and micro environments, challenges faced and SWOT analysis. First, the article analyzes the macro-environment affecting the success of Chinese cross-border e-commerce companies, including policies and regulations, economic conditions, market demand and globalization trends. Second, it discusses the key factors in the micro environment, such as internal resources, technological capabilities, supply chain management, and marketing strategies. Next, the article summarizes the main challenges faced by Chinese cross-border e-commerce firms, including international market competition, logistics and transportation risks, and data security and privacy protection risks. Finally, the strengths, weaknesses, opportunities, and threats of Chinese cross-border e-commerce are assessed through a SWOT analysis, which provides a comprehensive framework for companies to develop successful strategies. This paper provides practical advice for companies engaged in cross-border e-commerce and offers new perspectives for future research. Read More

Abstract: With the acceleration of digitalization in the global economy, cross-border e-commerce has become an important component of international trade, and the application of digital technology is reshaping various links in the cross-border e-commerce supply chain. This article explores how digital technologies such as the Internet of Things, blockchain, and artificial intelligence affect supply chain management models, and analyzes the changes and challenges brought about by these technologies. Through technical evaluation, case analysis, and model construction, this article systematically elaborates on the profound impact of digital technology on cross-border e-commerce supply chains, and proposes future development trends and suggestions. Read More

Abstract: This article explores the impact of consumer behavior on corporate financial performance, aiming to analyze how consumer behavior affects a company's revenue, profits, and other financial indicators through different channels. By reviewing existing literature and establishing theoretical frameworks, we identified key behavioral characteristics such as consumer loyalty, purchase frequency, and brand preference, and explored their direct and indirect impacts on corporate financial performance. In addition, this article also combines practical cases to analyze the specific impact of changes in consumer behavior on the financial performance of enterprises, and ultimately proposes corresponding management suggestions to help enterprises better understand and respond to dynamic changes in consumer behavior. Read More

Abstract: The natural gas supply chain is roughly divided into four parts: production, supply, storage, and sales. China is committed to building a high-quality natural gas production, supply, storage, and sales system, strengthening the management of the natural gas supply chain, and improving the stability and systematicness of the natural gas production, supply, storage, and sales system. This article summarizes the development of supply chain management, the composition of the natural gas supply chain, and analyzes the current situation of China's natural gas supply chain based on the complexity of the natural gas production, supply, storage, and marketing supply chain system. It summarizes the research on natural gas supply chain management, analyzes the challenges faced by China's natural gas supply chain management at this stage, and proposes countermeasures and suggestions for natural gas supply chain management, with a view to providing a reference basis for the development of the natural gas industry. Read More

Abstract: Using Human agency theory, this study aimed to investigate rovide a nuanced understanding of how microentrepreneurs navigate the complexities of starting and managing their businesses. It also intended to discover the characteristics of the human agency that contribute to the success of a micro business, as well as the life experiences that micro entrepreneurs learned. This qualitative study employs structured interviews with 41 microentrepreneurs from various industries in Malaysia. Participants' ages ranged from 22 to 34, with business experience varying from 1 to 4 years. The data were analyzed thematically to identify key patterns and insights into the cognitive processes of intentionality, forethought, self-reactiveness, and self-reflection, as well as the influence of life circumstances on entrepreneurial behavior. The findings reveal that microentrepreneurs are highly adaptable, with motivations deeply rooted in personal experiences and life circumstances. Key motivations include financial independence, family support, and the desire to create a personal legacy. The cognitive processes of intentionality, forethought, self-reactiveness, and self-reflection are pivotal in shaping entrepreneurial actions. Life experiences such as previous work, education, and significant life changes profoundly influence these cognitive processes. Read More

Abstract: ESG is increasingly important in the Chinese market, which plays an important role in enhancing the competitiveness of enterprises, attracting investment and promoting sustainable development. In recent years, China has made significant progress in the ESG sector, such as the introduction of sustainability reporting guidelines by the three major stock exchanges and the issuance of statutory disclosure of environmental information measures by the Ministry of Environmental Protection. In the future, with the global emphasis on sustainable development and investors 'recognition of ESG investment, China's ESG market will be broader. This paper summarizes the development of ESG in the Chinese market, and takes two giant Chinese enterprises, Ping An Insurance (Group) Company of China, Ltd. and Haier, to successfully improve their sustainable development ability through the implementation of ESG strategy. To describe the future outlook of ESG in China, that is, the government, regulatory agencies, stock exchanges and other units will continue to promote the ESG concept through multiple channels and at multiple levels, guide enterprises to take the initiative to assume social responsibilities, disclose ESG information, and carry out ESG practice activities. At the same time, we will promote the formulation of ESG information disclosure standards in an orderly manner, accelerate the establishment of ESG rating standards with Chinese characteristics, strengthen the guidance and norms for ESG investment, accelerate the establishment and improvement of ESG regulatory system, and attach great importance to strengthening ESG research and demonstration. Read More

Abstract: As a national-level traditional village, Shangwucun's economy and tourism continue to develop, which brings many opportunities and challenges to the village. However, it also exposes many problems existing in public space landscape, such as lack of functional structure, lack of landscape interaction, lack of landscape culture, etc. This paper aims to improve the functional complexity of the overall public space landscape, increase the vitality of public space landscape, and strengthen the cultural expression of space landscape by using the three design principles of integrity, participation and region. This will improve the landscape quality of village public space, help the development of rural tourism in Shangwucun, and provide a certain reference for the landscape design of public space in traditional villages. Read More

Abstract: Sharing economy as a new economic form, its development is of great significance to the economic and social development of our country. With the development of science and technology such as mobile Internet and the rapid development of sharing economy, a series of problems have also appeared. By sorting out the related concepts, development history and development status of the sharing economy, this paper focuses on analyzing the existing problems in the current development of the sharing economy, aiming at the new concept of "innovation, coordination, green, open and sharing", and exploring the healthy, stable and sustainable development strategy of the sharing economy. Read More

Abstract: Purpose-The purpose of this paper is to investigate the transformative potential of blockchain technology in the realm of music copyright distribution, focusing on how it addresses the inefficiencies and challenges of traditional systems. The aim is to enhance transparency, ensure fair revenue distribution, and streamline copyright management processes. Design / Methodology / Approach-To achieve these objectives, we employ an Agent-Based Model (ABM) to simulate the operations of a blockchain-enabled music copyright distribution system. This model captures the dynamics and interactions among key stakeholders—music creators, copyright organizations, and listeners—in a blockchain environment. By modeling scenarios and behaviors within this framework, we can evaluate the impact of blockchain on the music industry's ecosystem. Findings-Our findings reveal that blockchain technology significantly improves the efficiency and fairness of music copyright distribution. With blockchain, every transaction involving music works is accurately recorded, providing an immutable ledger that enhances transparency and traceability. Smart contracts automate the execution of copyright agreements, reducing the need for human intervention, minimizing errors, and lowering administrative costs. Stakeholders benefit from more equitable revenue sharing and reduced disputes over ownership rights. Practical Implications-The practical implications of our research highlight the opportunities for the music industry to leverage blockchain technology for more effective copyright management. By implementing blockchain-based solutions, music creators can gain greater control over their intellectual property, while listeners can access music content with confidence in its authenticity and legal status. Copyright organizations stand to benefit from reduced operational costs and enhanced reputation for fairness. Originality/Value-This study contributes to the literature by offering a comprehensive … Read More

Abstract: Driven by the wave of economic globalization in the 21st century, brand internationalization has become an important strategic choice for the enterprise and even the national level. With the internationalization of the market, the transnational of enterprises, the multinational capital and the intensification of competition, the brand has become a key indicator to measure the economic strength of a country or region. Although Chinese enterprises have cost and product advantages in the international market, their brand advantages are relatively weak, which leads to the limited image of Chinese products in overseas markets, and faces intellectual property challenges and dumping charges. To meet this challenge, the Chinese government has included independent innovation and brand building as the focus of the 11th Five-Year Plan since 2005, with the aim of enhancing international competitiveness. However, Chinese enterprises still face many problems in the process of brand internationalization, including the lack of brand strategy, the lack of understanding of the importance of brand internationalization, and the lack of grasp of development models and methods. At present, the theoretical research of brand internationalization has not yet formed a systematic framework, and there is a relative lack of systematic research on enterprise brand internationalization. Moreover, the practical history of Chinese enterprises in this field is relatively short, which provides a broad space for theoretical research and practical exploration. This paper aims to provide theoretical reference and strategic guidance for Chinese enterprises to enhance their brand competitiveness in the international market through in-depth study of the theory and practice of brand internationalization. Through the elaboration of the relevant theory of brand internationalization, the analysis of the development environment of Chinese brand internationalization, and the construction of the development … Read More

Abstract: This article explores the factors related to changes in PM2.5 concentration from the perspective of machine learning, predicts daily air quality, and analyzes its warning level. Firstly, construct an indicator system with component factors and climate factors as independent variables, and PM2.5 concentration value as the dependent variable; Next, two machine learning algorithms, linear regression and decision tree regression, were used to construct models for regression prediction. The fitting curve between the predicted values and the true values was used to demonstrate the fitting effect, and it was found that decision tree regression had the best fitting. In two models, we trained predictions with step sizes of 3, 5, 7, and 12, respectively. We called the mean_squared_error standard library in Python to calculate the RMSE for each step, and weighted the RMSE for different step sizes of the two models to obtain the final RMSE. To more accurately predict the PM2.5 concentration value for the required date in the question, we extracted data from the time period of each year, calculated the average of each attribute as the test set, and imported it into the model. We then weighted and summed the predicted values of the two models to obtain the final PM2.5 prediction value. Finally, a visual analysis was conducted on the test set and its prediction results to more intuitively demonstrate the prediction performance. Read More

Abstract: This article explores the digital transformation path of agricultural machinery and equipment manufacturing industry from the perspective of smart agriculture, and focuses on the practical path at the enterprise level. The article analyzes the background of smart agriculture, summarizes the construction experience of smart agriculture at home and abroad, and points out the achievements and shortcomings of China's agricultural machinery and equipment manufacturing industry in digital transformation. Suggestions have been put forward to address the issues, including breakthroughs in key core technologies, popularization of information technology and promotion of agricultural machinery and equipment, and introduction of new agricultural professionals, in order to accelerate the pace of digital rural construction and promote the modernization and intelligent transformation of agriculture. Read More

Abstract: The trend of intelligent networking in automobile industry is developing in full swing, with more and more functions. But feature richness does not necessarily reflect user needs. In order to perfect the evaluation system in the field of automobile intelligent cockpit, this paper constructs the subjective and objective evaluation strategy and tests the function of automobile intelligent cockpit. By building evaluation strategy, standardizing the tester, testing process pole test dimension, combining with subjective evaluation and eye movement, EEG device objective data, clear model and algorithm. Finally, the feasibility of the modified strategy is verified by a practical case. Read More