Abstract: In fresh supermarkets, the shelf life of general vegetable products is relatively short, and the quality deteriorates with the increase of sales time, and most varieties cannot be sold the next day if they are not sold on the same day. However, due to the fact that the vegetables sold by fresh supermarkets often have a wide variety and different origins, merchants need to make replenishment decisions for each vegetable category on the same day without accurately judging the specific single product and purchase price, and the reliability of market demand analysis is very important for supermarkets to make correct replenishment and pricing decisions. Based on the relevant data of sales details and wholesale prices of six vegetable commodities operated by a supermarket from 2020 to 2023, this paper uses Fourier series and Gaussian function to predict the sales volume of vegetable single products, clarifies the relationship between supermarket revenue and the pricing and replenishment quantity of vegetable products based on multiple linear regression theory, and establishes a pricing strategy model based on simulated annealing algorithm and SVR. On the premise of trying to meet the market's demand for various categories of vegetable products, the supermarket will make the maximum profit, so as to help the supermarket further formulate the pricing and replenishment plan of a single product. Read More

Abstract: With the development of financial technology, there has been a new payment method, that is, without a bank card, only a SIM card can be used through mobile phones for bank transfers and remittances, which is called mobile money. The rise and popularity of mobile money in various African countries is worthy of our attention because Africa is the region with the highest rate of mobile money usage. So, what kind of impact will the rise of mobile money have on the development of local mobile banks? We need to find out. Whether mobile money has become a competitor of mobile banks, we need to analyze through empirical analysis. Read More

Abstract: In the strategic layout of "creative transformation and innovative development of excellent tradi-tional culture" at the cultural level, the Chinese Poetry Conference broadcast on CCTV, and the 2024 Spring Festival Gala Poetry Chang'an, all of which can be seen that Chinese poetry has shown a vigorous development trend, and the intermingling of poetry dissemination and science and tech-nology has become increasingly close, and the "The Longest Day In Chang'an Theme Block" located in Xi'an is even more typical. The "The Longest Day In Chang'an Theme Block" in Xi'an is more typical. This paper researches the development status of a poetry immersion experience and proposes optimization strategies through field research, questionnaire survey, and SPSS analysis, and then combines the theory of five senses marketing and industrial integration. Read More

Abstract: This paper aims to explore the research on the human-machine collaboration in the disassembly line balancing problem, in response to the importance of dismantling and reusing waste products. Human-machine collaboration in disassembly, as a method combining human intelligence with machine power, has the potential to enhance disassembly efficiency, reduce resource wastage, and minimize human exposure to hazards. However, due to the NP-hard nature of this problem, traditional exact algorithms perform poorly when facing large-scale and complex problems. Therefore, this paper explores the application of intelligent algorithms such as genetic algorithms, wolf pack algorithms, etc., and proposes novel and efficient solutions to the human-machine collaboration in disassembly line balancing problem. Additionally, to address the challenge of the large-scale problem state space, this paper also discusses the potential application of emerging technologies such as reinforcement learning. Through these studies, this review aims to promote the development of the remanufacturing industry and facilitate resource utilization and environmental protection. Read More

Abstract: This paper comprehensively analyzes the financial risks faced by digital currency, using digital renminbi as a case study. The risks include operational risks, privacy risks, legal and regulatory risks, currency sovereignty risks, and the impact on traditional financial systems. Corresponding risk mitigation strategies are proposed. By strengthening system architecture, employing advanced encryption technologies, enhancing legal and regulatory frameworks, maintaining policy stability, and promoting financial integration, these measures effectively mitigate financial risks associated with digital currency, fostering its sustainable development and innovation. Read More

Abstract: With the rapid development of the photovoltaic (PV) industry, the collection and recycling of end-of-life PV modules is facing a new challenge. Based on the EPR principle (Extended Producer Responsibility principle), this paper investigates the location choice of reverse logistics recycling network for end-of-life PV modules from the perspective of different stakeholders. In this study, a mixed integer programming (MILP) model is established to optimize the reverse logistics network of end-of-life PV modules with the objective of minimizing the total cost of the reverse logistics network, taking into account a four-tier recycling network system with customers going to the recycling centre, dismantling and processing centre, remanufacturing centre and waste disposal agency, and three recycling solutions are designed according to the EPR principle, and the optimal solution is found with the help of CPLEX software. Optimal solution, so as to determine the siting of facilities in the network and the distribution among each node. We take Zhejiang Province, one of the leading regions in China for promoting distributed PV applications, as the research object, and plan and design the recycling network of end-of-life PV modules in Zhejiang Province, determine the siting of the network as well as the distribution of the traffic to validate the validity of the MILP model, and provide opinions and references for the recycling problem of end-of-life modules in the future. Read More

Abstract: The purpose of this research is to undertake a systematic literature view to analyze the current status of privacy concerns in e-commerce marketing context. The study identifies published papers over the past two decades and examines 81 articles extracted from Scopus database using research methodology, descriptive analysis and thematic analysis. In the course of the research, with the rapid development of information technology, shopping online has become an upward trend, it has also resulted in a continuous rise in privacy concerns in e-commerce marketing. Although consumer privacy literature in e-commerce research has gained huge attention, empirical research has tended to inconsistent results in e-commerce. VOSviewer software was adopted as a tool to conduct descriptive analysis and thematical analysis. Based on the synthesis of articles in the existing literature, this study focused on consumer privacy concerns in the context of e-commerce marketing and provides insightful research directions in this domain. The scope of the extracted literature is confined keywords-based research, future research should elaborate on a wider perspective with the combination of Scopus and Web of Science database. Read More

Abstract: With the rapid growth of technology, especially the widespread application of artificial intelligence (AI) technology, the risk management level of commercial banks is constantly reaching new heights. In the current wave of digitalization, AI has become a key driving force for the strategic transformation of financial institutions, especially the banking industry. For commercial banks, the stability and safety of asset quality are crucial, which directly relates to the long-term stable growth of the bank. Among them, credit risk management is particularly core because it involves the flow of a large amount of funds and the accuracy of credit decisions. Therefore, establishing a scientific and effective credit risk decision-making mechanism is of great strategic significance for commercial banks. In this context, the innovative application of AI technology has brought revolutionary changes to bank credit risk management. Through deep learning and big data analysis, AI can accurately evaluate the credit status of borrowers, timely identify potential risks, and provide banks with more accurate and comprehensive credit decision support. At the same time, AI can also achieve real-time monitoring and early warning, helping banks intervene before risks occur and reduce losses. Read More

Abstract: This study looks forward to exploring and understanding what the reasons for the desire of retail investors in might be making Socially Responsible Investments (SRI) in the Chinese stock market and to get an estimate of how valid the theory of reasoned action (TRA) could be. This is intended to look at how such factors as attitude, subjective norms, financial expectations, and risk propensity influence investors to engage in SRI in China. This research builds on previous studies that introduced financial expectations as a crucial new construct, enhancing the depth and rigor of TRA model in examining investment intentions. This assumption posits that investors comprehensively consider the investment situation, weighing not only its societal impact but also its financial returns, and only after considering these outcomes comprehensively will they make decisions on SRI. Risk propensity has been used as moderator in this research model relationship. Whether risk propensity influences the association between attitude, subjective norms, and financial expectations with investment intentions has been test in this study. The study results show risk propensity plays a significantly moderate role in relations of attitude, subjective norms, and financial expectation to intentions with the analysis indicating a positive effect. Its results will be able to provide more reference for the SRI studies and a new angle for capital market researchers, market information providers, and investors. Read More

Abstract: Chengdu-Chongqing Twin Cities Economic Circle is an important growth pole for the formation of high-quality development in western China and has a unique and important strategic position in the overall situation of national development. Chengdu-Chongqing two places not only vigorously promote the construction of logistics corridors and infrastructure connectivity, but also promote the logistics of all kinds of factors of production, including reasonable flow and efficient agglomeration, and strive to promote the Chengdu-Chongqing two places to the green logistics, cost reduction and efficiency to make effective exploration. The paper first analyzes the current situation and problems of green logistics construction in the Chengdu-Chongqing area, and then establishes an evolutionary game model between the government, enterprises, and consumers based on the game theory perspective, to try to put forward reasonable suggestions for the development and construction of green logistics in Chengdu-Chongqing area. Read More

Abstract: With the progress of The Times and the slogan of the risk of the Central Plains getting cloud and cloud, the cities of Henan province have made progress and development to varying degrees in terms of economy, culture, science, and technology However, the development of the cities of Henan Province still needs our attention Through the city's economic resilience city in Henan province was studied by the comparative analysis of the difference of economic resilience, using the data from 2007-2020 by entropy method and spatial autocorrelation method to the analysis of the time and space, to explore the city of Henan province space time evolution process and law of economic resilience, then we can understand the economic resilience. The evolution situation of Henan province of the central plains, the results are as follows: (1) The resistance of urban economy in Henan province shows a stable trend over time and is most not affected by COVID-19 (2) Spatially, the economic resistance of cities in Henan province is concentrated The economic resistance of the cities is generally higher in the north than in the south, and the economic resistance of the cities in the west is generally higher than that of the cities in the east On the whole, the economic resilience of the cities is concentrated in the central cities (3) Economic innovation capacity, including R&D expenditure, technology market turnover and the number of students in colleges and universities, the ratio of actual utilized foreign capital to GDP has a great impact on economic resilience In the future development process, more rational use of foreign capital and the improvement of innovative economic system are needed. Read More

Abstract: China and Russia, as neighboring economic powers, have geopolitical advantages and stable political relations. The two countries have complementary advantages in production factor endowment and industrial structure, creating favorable conditions for bilateral trade. This paper examines the healthy development momentum in China-Russia relations in recent years. For 13 consecutive years, China has been Russia's largest trading partner. However, the trade between the two countries is limited to low-value-added products and other issues, failing to reflect their comparative advantages fully. This paper analyzes the history and problems of Sino-Russia trade in the context of the 'Belt and Road' initiative. The content is divided into three parts. First, it introduces the background and reasons for the study. Secondly, the development of Sino-Russia trade is analyzed by taking the "Belt and Road" initiative as the dividing line. Finally, it analyzes the problems existing in the process of Sino-Russia trade development and puts forward suggestions. Read More

Abstract: Under the background of new retail, fresh electricity business as a rising star of electricity business is developing rapidly, how to improve the service quality of fresh cold chain logistics, transportation efficiency, and further improve the market competitiveness of fresh cold chain logistics industry has gradually become the focus of attention. This paper expounds the necessity of the development of fresh electricity logistics, analyzes the main problems in the development of fresh cold chain logistics, the current fresh electricity cold chain logistics development strategy, how to promote the green and healthy development of fresh electricity cold chain logistics to provide countermeasures. Read More

Abstract: Nowadays, agrochemical companies are facing challenges such as fluctuations in supply and demand, intense market competition, and declining product prices, which have led to varying degrees of performance decline. At the same time, high-quality undervalued companies in the international market are attracting more and more Chinese companies to step into the global market in search of new growth opportunities through cross-border mergers and acquisitions. This paper, based on the OLI model, analyzes the motives of mergers and acquisitions from three aspects: ownership advantages, location advantages, and internalization advantages. It discusses the potential risks in the merger and acquisition process and preventive measures, and proposes relevant conclusions based on this. Read More

Abstract: With the increasingly fierce market competition and the diversification of consumer demand, enterprises no longer only focus on the product itself, but also need to put customer needs and satisfaction at the core position, and build a customer-oriented marketing strategy. This article explores the problems in the customer-oriented marketing strategy of Ningbo Wurong Famous Kitchen and Catering Co., Ltd., and proposes targeted measures to optimize marketing strategies, providing reference and inspiration for other catering industries, promoting the entire industry to move towards a customer-oriented marketing concept, improving consumer satisfaction, and promoting sustainable development of the enterprise. Read More

Abstract: New media has brought tremendous impact to traditional business models, and how enterprises can determine effective new media marketing strategies based on their product characteristics and market development direction has become a practical problem that enterprises need to solve at present. In this context, this paper takes Goodme Company as an example, conducts research and analysis on the company's new media marketing situation, explores the characteristics and existing problems of the company's new media marketing, and proposes highly targeted and actionable countermeasures, in order to provide reference for enterprises to formulate sound new media marketing strategies. Read More

Abstract: In the 21st century, As data-based human resource management, AI HRM technologists and digital recruitment have become a major trend in the development of enterprises, the multi-faceted video interview artifact will help enterprises to digitally transform their recruitment and create a revolution in video interview efficiency. Although Human resource management, digital recruitment, and the training of talents have gained a lot of experience and methodology. Moreover, This study also uses the Documentary analysis and TAM theoretical model for analysis. The aspect of digital human resource management includes many factors. Alibaba company starts from the human business and human resource meets the end of the business. Alibaba company defines five key end-to-end digital processes and specifications here: employee onboarding, employee deployment, and employee satisfaction. Performance-based compensation, employee ability training, and employee turnover optimization. To sum up, The research of this paper mainly uses the mixed method of qualitative analysis and quantitative mixed analysis to conduct research and analysis, and uses excel or SPSS 27 software to perform ANOVA analysis on the sample data, and concludes the importance of human resources digitization and recruitment to Ali-baba company. The findings of the study not only not only deepen the research on the development of digital human resource management in enterprises, but also provide valuable reference for the research and development of AI technology and new digital technology for human resource management and recruitment platforms. Read More

Abstract: Through the exploration of advanced models of the hydrogen energy industry both domestically and internationally, it has been found that many developed countries abroad attach great importance to the hydrogen energy industry and provide policies that greatly help the development of the hydrogen energy industry. Whether it is funding, talent, or related supporting laws, they are relatively complete to help enterprises develop hydrogen energy. Beijing, Zhangjiakou, Foshan, and Yunfu cities in China have advanced experience in the construction of hydrogen energy industrial parks. Their park construction not only conforms to local characteristics, but also brings different changes to their surrounding areas, providing favorable assistance for the development and expansion of hydrogen energy. Read More

Abstract: At present, there are problems in the computer audit of colleges and universities in terms of auditing software and professional and technical talents, etc. To speed up the internal computer audit of colleges and universities, it is suggested to strengthen the theoretical research and risk prevention of computer audit, choose the computer auditing software suitable for colleges and universities, cultivate the computer auditors to meet the requirements, adopt flexible and diversified ways of follow-up education and training, and give full play to the role of the education branch of the internal audit associations at all levels, and strengthen communication and cooperation. The educational subcommittees of internal audit associations at all levels should give full play to their roles as links and bridges, and strengthen exchanges and cooperation. Read More

Abstract: There are many well-preserved traditional ancient buildings in Guangxi Province, and the visualization of the academic achievements in this field can help to form a clear understanding of the current research status and development trend, so as to provide reference value for the subsequent research work. In this paper, we use Cite-space visualization software to systematically sort out 317 CNKI journals with the theme of "traditional villages in Guangxi" from the perspectives of literature characteristics and literature content, and find that: the number of published journals on the whole shows a rising trend, but is still relatively small; the academic atmosphere of mutual cooperation among journal authors is still good; the academic atmosphere of included journals is still good; the number of published journals is still small; and the number of published journals is still very small, and the academic atmosphere is still very small. The academic atmosphere among journal authors is still good; the included journals are mainly regional and ethnic, highlighting the specialization of regional nature research; the research hotspots are focused on traditional villages, rural revitalization, tourism development, urbanization and other fields, and future research should be combined with rural revitalization and rural tourism, and more consideration should be given to the development mode of rural revitalization by virtue of the characteristics of the traditional villages and the use of the tourism industry to promote rural revitalization, which is not only in line with the strategic planning of the country but also can better protect and inherit the traditional villages, but also can better protect and inherit the traditional villages. It can also better protect and inherit traditional culture. Read More

Abstract: This paper aims to discuss the implementation and effectiveness evaluation of environmental protection measures under sustainable supply chain planning. Firstly, the background and importance of sustainable supply chain management are introduced, and the role of environmental protection measures in supply chain is expounded. Then the selection and implementation of environmental protection measures are discussed in detail, including classification, selection criteria and implementation methods and methods. Then the evaluation method, including the setting of evaluation index and the application of evaluation tools, is expounded. Through case analysis, the implementation cases of environmental protection measures under specific sustainable supply chain planning are presented and their effects are evaluated. The impact of the implementation of environmental protection measures on sustainable supply chain management, as well as the challenges and problems in the implementation process are discussed and analyzed. Finally, the paper summarizes the research results and puts forward some suggestions on the implementation of environmental protection measures under sustainable supply chain planning, aiming at providing guidance and inspiration for practice. Through this study, we can better understand and apply environmental protection measures in sustainable supply chain management, and promote enterprises to achieve sustainable development goals in practice. Read More

Abstract: The emergence of digital inclusive finance has breathed new life into the agricultural enterprises' growth. Utilizing A-share agricultural companies listed on Shanghai and Shenzhen Stock Exchanges between 2011 and 2020 as our research focus, this study empirically explores the impact of digital inclusive finance on agricultural enterprise value, as well as the intervening role of financing constraints. Our findings reveal that digital inclusive finance significantly boosts the value of agricultural enterprises. This conclusion remains robust even after addressing potential endogeneity issues and conducting instrumental variable method-based robustness tests. Additionally, financing constraints serve as a mediator between digital inclusive finance and agricultural enterprise value. Consequently, agricultural enterprises should capitalize on the opportunities presented by digital inclusive finance, alleviate financing constraints, fulfill their capital requirements for production, operations, and innovation, thereby fostering enterprise growth and enhancing their overall value. Read More

Abstract: Celebrity endorsement is a commonly used marketing method, since the 1980s, most companies have chosen celebrity endorsement, celebrity endorsement in today's era of the full outbreak of celebrity endorsement can be seen everywhere by different brands. Not only that, along with the Internet access to the entertainment industry, the development of fan culture, but also because of the development of fan culture, followed by the generation of "fan economy",: fan economy "in today's market is a force that cannot be ignored. The loyalty of the fans to the celebrities included in the fan economy is an important criterion for the development of the fan economy. This paper only takes star loyalty as the research objective to study its influence on fans' behavior of purchasing products endorsed by idol brands. This paper uses a questionnaire to conduct a survey, and the respondents are all fans of the Korean idol group NCT. Behavioral loyalty and attitudinal loyalty are studied, and finally, it is concluded that fan loyalty has an impact but not a correlation on fans' behavior of purchasing idol brand endorsement products. Read More

Abstract: ESG is more about measuring corporate environment, social responsibility, and corporate governance than traditional financial data considerations. For the long-term development of globalization and dual-carbon strategy, based on sustainable development and the realization of global development, many enterprises will consider ESG performance in corporate financial performance evaluation. In the era of advocating green life, new energy enterprises have received much attention, but their industry financial performance is closely related to ESG performance. This paper takes all of China's A-share-listed new energy companies from 2010 to 2021 as the research object and verifies the relationship between ESG performance and financial performance of new energy enterprises through empirical analysis, which is of great significance for better high-quality development of new energy enterprises. Read More

Abstract: Nowadays, more and more multinational corporations attach importance to sustainable development, and most of them present their annual decisions in sustainability reports. However, most multinational corporations only execute sustainability decisions to establish a good corporate image and reputation and meet public expectations, without rigorously evaluating the feasibility of sustainability reports and subsequent measurements, so this article uses HP, a representative multinational corporation, and critically analyzes HP's sustainability reports in recent years using the well-known and widely used GRI framework and corporate social responsibility theory. Read More

Abstract: In the context of the developing economies, this paper examines the future outlook of Hong Kong's Linked Exchange Rate System. There is an emerging need for a re-evaluation of the system after a 40-year stable period of operation. This paper adopts a qualitative analysis to evaluate the current merits and dilemmas of the Hong Kong Dollar and its link with the Renminbi. It examines the possibility of pegging the Hong Kong Dollar to the Renminbi and the pre-conditions to be met for implementation. As well as the implications of such reform for both Hong Kong and the Mainland. Read More

Abstract: Financial management of financial enterprises is an important part of enterprise management, but also the embodiment of the core competitiveness of enterprises. With the development and application of artificial intelligence technology, the financial management of financial enterprises faces new opportunities and challenges, and it needs to adapt to the changes of the market environment and the diversification of customer needs. Taking Y company as an example, this paper discusses the application status, existing problems and improvement countermeasures of artificial intelligence technology in the financial management of financial enterprises, aiming to provide reference and reference for the financial management of financial enterprises. Read More

Abstract: As an important part of intelligent transportation, the information security of connected vehicles has become increasingly prominent. As a key technology to ensure the information security of networked vehicles, commercial cryptography plays an important role in vehicle identity authentication, data encryption and secure communication. In this paper, the status quo, challenges and future development trend of commercial cryptography application in connected vehicles are discussed, and some suggestions are put forward to strengthen technology research and development, standardization and industry cooperation. By continuously optimizing the application strategy of commercial cryptography, the information security level of connected vehicles can be effectively improved, providing strong support for the security development of the industry. Read More

Abstract: The rapid development of vehicle networking technology has brought broad opportunities for commercial encryption applications, but it is also accompanied by many challenges. As an important guarantee for the information security of the Internet of vehicles, commercial encryption applications have obtained significant development opportunities in terms of technological innovation, market demand and policy support. However, the commercial encryption applications of connected vehicles are also facing challenges such as technical difficulties, lack of standardization, and increasing security threats. This paper aims to deeply analyze the opportunities and challenges of the commercial encryption application of the Internet of vehicles, and put forward corresponding development suggestions, in order to provide reference for the security development of the Internet of vehicles industry. Read More

Abstract: Today's world is accelerating in the unprecedented changes of the century, China's emergence in the field of science and technology, the United States to Japan and South Korea to set up a chip alliance to limit China's scientific and technological development, which is a layer of complex geopolitical relations of the Northeast Asian region of the country's diplomatic outlook fog. China and South Korea, the two countries have a long history of interaction, especially since the establishment of diplomatic relations between the two countries rapid development of economic and trade exchanges, to the development of the two countries have brought significant benefits. With the evolution of the world pattern, especially the two major powers of China and the United States in the Asia-Pacific region of the strategic game, South Korea is faced with the dilemma of choosing sides, to the interaction between China and South Korea has brought great instability, to the humanities exchanges, economic and trade exchanges between the two countries also caused great inconvenience, affecting the two countries of the political, economic and diplomatic relations interaction. In the face of many dilemmas, the role of city diplomacy has become an effective way to maintain and promote normal exchanges between China and South Korea, and city diplomacy will make great contributions to the stability of China-South Korea relations. Read More

Abstract: With the deepening discussion of environmental, social, and governance issues on a global scale, enterprises, as an important part of the social economy, have attracted increasing attention to their own ESG performance. This article is based on data from Chinese A-share listed companies from 2013 to 2023. Through a fixed effects model, empirical research has found that the ESG performance of a company has a significant positive impact on its value, that is, as the ESG performance of a company improves, its value also increases. Enterprises can enhance their competitiveness by improving their ESG performance, gain recognition from more investors and stakeholders, and achieve sustainable development goals. Read More

Abstract: In the context of the dual-carbon goal, it is of great significance to study the application of blockchain technology in the dual-channel supply chain under the carbon trading mechanism for the carbon emission reduction of enterprises and the overall profit maximization of the supply chain.In this paper, two decision models of the supply chain under secondary carbon trading are constructed to analyze the two cases of whether to adopt blockchain technology. Stackelberg model is used to study the impact of blockchain technology on the pricing decision of the dual-channel supply chain under carbon trading, and the two models are compared and analyzed.According to the research results, after the application of blockchain technology, wholesale prices, direct sales prices, retail prices, and profits of retailers and manufacturers have increased compared with the non-use of blockchain technology, which is conducive to promoting the development of carbon emission reduction for manufacturers. Read More

Abstract: In order to explore the relevant mechanisms of graduate students obtaining scholarships and employment, this study starts from the perspective of data science and utilizes the C5.0 algorithm to collect 9 basic attributes of students, thereby determining the input variables of the decision tree. Employment is taken as the output variable. The employment situation of the graduates in 2021 is used as the training set, and the situation of the graduates in 2022 is used as the test set. This opens the black box of the mechanism of scholarship acquisition and student employment. The study indicates that the publication of papers, whether a student cadre, and academic conference papers are the three most critical indicators for employment Read More

Abstract: Private military companies provide specialized military knowledge, skills and military services of all kinds to the State sector and its governmental agencies (including the military forces to which they belong), international organizations, commercial enterprises and so on. With the development of economic globalization and changes in the international situation, their role in the international arena is becoming increasingly important. For this reason, the gradual development of China's system for the establishment of overseas private military companies on the basis of the experience gained from the establishment of private military companies in other extra-territorial countries deserves greater attention and recognition. Read More

Abstract: Based on the number of newly registered enterprises each year as a measure of the level of entrepreneurship among urban and rural residents, this study empirically examines the impact of digital inclusive finance on entrepreneurial activities based on panel data from 31 provinces across the country and digital inclusive finance indices from 2011 to 2020. The findings reveal that digital inclusive finance significantly promotes entrepreneurial activities overall. In terms of specific indicators, this promotion effect is primarily driven by the dimensions of coverage breadth and usage depth. When dividing the total sample into four regions: East, Central, West, and Northeast, the study further explores the impact of digital inclusive finance on entrepreneurial behavior in urban and rural areas and across different regions. Therefore, it is recommended to accelerate the development and construction of digital inclusive finance, strengthen the establishment of comprehensive digital infrastructure, and promote the deep integration of digital inclusive finance with traditional industries. This will optimize the allocation of financial resources while also achieving industrial structure optimization and upgrading. Read More

Abstract: The effective integration of ideological and political education with medical professional courses is one of the most important contents of medical teaching reform. It is a process of organic unity of knowledge transmission and value guidance, and is the key to the implementation of the Healthy China strategy and the "moral education". This study analyzes the necessity of carrying out ideological and political education in clinical skills training courses, and combines the characteristics of clinical skills training courses to integrate ideological and political education from the aspects of revising experimental teaching objectives, optimizing experimental teaching content, innovating practical training teaching methods, and improving experimental evaluation mechanisms. The aim is to carry out ideological and political education with professional knowledge, achieve the subtle integration of ideological and political education into the brain and heart, and guide medical students to establish a correct outlook on life Values, cultivate students' patriotism, national confidence, and professional spirit of respecting life, advocating medical ethics, selfless dedication, and overcoming obstacles, so that students can learn and apply what they have learned. Read More

Abstract: With the development of financial analysis techniques, computer technology, and artificial intelligence, the valuation methods for convertible bonds in the financial markets are constantly evolving and developing. This article discusses various approaches to valuing convertible bonds, including the Black-Scholes model, the Binomial model, the Monte Carlo model, and artificial intelligence techniques like machine learning. The article provides a detailed overview of each valuation method and analyzes the strengths and weaknesses of each approach. Read More

Abstract: With the continuous deepening of economic system reform and the advancement of economic structure transformation in China, the business environment for enterprises is becoming increasingly complex and competitive pressures are intensifying. In such a context, enterprises that wish to develop stably amidst fierce industry competition should actively adopt and implement modern corporate management concepts, enhancing the level of operational management comprehensively. Cost management, as a core component of modern enterprise management, is crucial not only for the economic benefits of a company but also directly relates to its market competitiveness. However, many companies still face numerous problems in cost management. To address these issues, modern enterprises must face the current situation and adopt effective measures. On the one hand, the importance of cost management should be emphasized through education to enhance everyone's awareness of costs. On the other hand, the procedures for cost accounting must be standardized to ensure the accuracy and reliability of cost data. Moreover, it is essential to continuously explore and introduce advanced cost control methods to improve the effectiveness of cost control and cost management levels, thus providing a solid guarantee for the stable and healthy development of the company and meeting the needs of sustainable development in the future. Read More

Abstract: As an important working mode of current manufacturing enterprises, human-robot collaboration (HRC) is of great significance for enterprises to improve production efficiency and quality. However, unfortunately, there are still some problems in the practice of HRC, such as lack of fluency and low quality of HRC, which limit the positive role of HRC in manufacturing enterprises. Therefore, it is of great significance to study and reveal the influencing factors and formation mechanism of HRC fluency for further exerting the positive role of HRC and managing HRC in a targeted way. Building upon a review and analysis of existing literature, this study innovatively explores the formation process of human-robot collaboration fluence based on the theory of person-environment fit. Read More

Abstract: This paper studies the inventory management of 25 listed companies in Shandong Province, and uses the current ratio, return on equity, inventory turnover and other indicators to analyze the inventory management of different industrial companies and the main influencing factors. Throug h descriptive analysis, correlation analysis, factor analysis and other methods, a linear regression model is constructed to determine the relationship between inventory management and its influencing factors, and suggestions and countermeasures are put forward to provide reference for the improvement of inventory management of listed companies in Shandong P rovince and the balanced long-term development of the industry. Read More

Abstract: In the context of "dual carbon", green logistics as an emerging concept type, not only plays an important role in environmental protection and sustainable economic development, but also can bring great economic benefits to express delivery companies. However, the current development of green logistics technology in China is not mature enough, resulting in the transformation of the courier company is facing the situation of opportunities and challenges. In this paper, we sort out the "dual carbon" background of the development of green logistics courier company status quo, analyze the courier company in the process of transition to green logistics problems and targeted to put forward the corresponding measures to solve them, and hope to be able to other courier company's green logistics development to provide reference and reference. Read More

Abstract: Emergency logistics has special logistics attributes, which will provide necessary emergency supplies for sudden public health events and natural disasters, reduce the degree of disaster losses, and pursue the maximization of time efficiency. Due to the characteristics of urban population distribution, the construction of efficient and orderly urban emergency logistics management mechanism is an important research field of emergency management system in the new era. Therefore, this paper first defines the concept and characteristics of emergency logistics, describes the constituent elements of emergency logistics, and deeply analyses the problems existing in the urban emergency logistics operation system, and finally conducts an in-depth exploration of the optimization strategy for the construction of urban emergency logistics system. It is hoped that it can provide certain reference for the relevant government departments, social enterprises and other parties involved in emergency logistics. Read More

Abstract: In this paper, to investigate the impact of green financial policies on corporate green technology innovation, a double difference model is constructed using the data of A-share listed companies from 2017 to 2021. The research results show that the establishment of green financial reform pilot zones greatly promotes enterprise green technology innovation. Meanwhile, through the heterogeneity analysis, it is found that the above conclusion works more significantly on state-owned enterprises. The findings of this paper provide new evidence that green financial policies have a facilitating effect on corporate green technological innovation, and also provide empirical support for the further development of green financial pilot policies. Read More

Abstract: The study consisted of a month-long simulated stock market operation focusing on the comprehensive analysis of equity portfolio creation and management. Against the backdrop of growing concern for environmental protection, the S&P 500 Net Zero 2050 Climate Transition ESG Index was deemed the appropriate benchmark for the portfolios due to the average level of risk tolerance of customers. The investigation began with an in-depth assessment of macroeconomic and sector conditions, followed by careful selection of securities using both fundamental and technical analysis techniques. The portfolio was then optimized using the Markowitz model and subsequently managed using a variety of strategies, including trading, monitoring, and rebalancing. The subsequent phase of the research involves a rigorous evaluation of performance utilizing various metrics including single-period returns and the Sharpe ratio. The study culminates in a reflective analysis of the overall investment project. Despite the portfolio's underperformance against the benchmark, the project provides invaluable insights into the intricacies of stock market investment and portfolio management, accentuating the impact of market volatility and the significance of strategic asset allocation. Read More

Abstract: Low-carbon logistics refers to the use of low energy consumption, low pollution, low emission technology and methods in the logistics process, in order to reduce the environmental impact and improve the transportation efficiency. Under the background of the new period, the low-carbon strategy has become a hot topic in the modern logistics industry. This paper will discuss the factors and countermeasures affecting the development of low-carbon logistics, in order to provide some reference and inspiration for the realization of low-carbon logistics. Read More

Abstract: In recent years, more and more scholars have been studying the impact of corporate strategy on debt default, so as to provide enterprises with more perfect strategy differentiation strategy, thus reducing the risk of corporate debt default, and improving the ability of preventing and coping with unforeseen shocks for enterprises with large strategic differentiation, thus reducing the operational risk of enterprises. In this paper, we look at the measurement indexes of strategic differences and debt default risk, as well as the influencing factors of debt default risk, the current status of the research on strategic differences and debt default risk, and put forward governance proposals for debt default. Read More

Abstract: In 2022, the "Opinions of the Central Committee of the Communist Party of China and the State Council on Accelerating the Construction of a National Unified Market" proposed the concept of a "unified market", which can effectively allocate resources to maximize social welfare. A national unified market with fair competition, a competitive venue and mechanism with non-monopoly and fair trading characteristics and functions. Since the reform and opening up, China's economy has achieved sustained high-speed growth, and the goal of high-quality development in the new era has shifted to solving the problem of imbalanced and insufficient development, narrowing the gap between urban and rural regional development, achieving comprehensive human development, and achieving common prosperity for all people. In depth exploration of how to further promote rural revitalization and common prosperity has important practical significance and value. This article conducts theoretical analysis to propose research hypotheses, collects digital inclusive finance index and urban-rural income related data from 2013 to 2022, constructs the Theil index to measure urban-rural income gap, constructs a panel data model, studies the impact of digital inclusive finance on urban-rural income gap, verifies hypotheses, and concludes that digital inclusive finance should focus on development in the context of a unified national market. Read More

Abstract: Under the guidance of the dual-carbon goal, the relationship between corporate environmental, social and governance (ESG) performance and performance has received increasing attention. This study uses internal control as an intermediary variable to analyze the interaction mechanism between ESG performance and corporate performance. This paper selects the data of Shanghai and Shenzhen listed companies in the past ten years for analysis, and uses multiple regression models, intermediary effect models and other methods to empirically test the direct impact of ESG performance on corporate performance and the indirect impact through internal control. The research finds that good ESG performance can promote the improvement of corporate performance, and good internal control can strengthen corporate governance, and then effectively regulate ESG performance and corporate performance, thus indirectly promoting the improvement of financial performance. This study proves the importance and necessity of optimizing enterprise ESG performance and strengthening enterprise internal control to promote high-quality sustainable development of enterprises in the context of dual-carbon. This study provides a theoretical basis and practical guidance for enterprises to achieve a win-win situation of economic benefits and social responsibility while pursuing sustainable development. Read More

Abstract: In order to alleviate urban water ecological problems and promote sustainable urban development, many cities in my country are building sponge cities. At present, the country is vigorously promoting the application of the PPP model for project construction. The national government departments are actively preparing for the construction of sponge cities, promoting the construction of sponge cities in 30 pilot cities across the country, and encouraging sponge city construction projects using the PPP model, attracting a large amount of social capital to participate, and promoting The PPP model has been widely used in sponge city construction projects. This article takes the sponge city PPP project as the research object. In order to scientifically and rationally evaluate the construction performance of the sponge city PPP project, and on the basis of studying and summarizing the characteristics of the sponge city PPP project model and the development status of the performance evaluation system in my country, we conduct an analysis of the content of the performance evaluation. and research; establish and select a performance evaluation index system; conduct a comparative analysis of this model with other commonly used models, and build a PSIR-based PPP project performance evaluation model based on the design flaws of the existing performance evaluation system; and analyze and summarize the data. , clarifying its specific application and impact in practice; finally, a summary and outlook of the entire research are given. Read More

Abstract: The story of Xiaogang Village began in 1978. The protagonists of the story - 18 villagers of Xiaogang Village, Fengyang, Anhui Province, demonstrated the pioneering "big contract spirit" to the world through groundbreaking reform practices. The 44-year road of rural reform and development has written a new chapter for Xiaogang Village. The "Xiaogang Spirit" of "dare to create, dare to take responsibility, and dare to struggle" has become an important core of China's rural revitalization strategy. The report of the 20th National Congress of the Communist Party of China and the government work report of the two sessions both pointed out that we must comprehensively deepen reform and opening up and promote rural revitalization. This article aims to study the publicity effect of the Red Brigade short video in Xiaogang Village under the integration of the Red Brigade, explore and summarize the optimization strategy of short video communication in Xiaogang Village, shoulder the mission of the times with practical actions, and help rural revitalization. Read More

Abstract: Aiming at the problem of site selection of rescue center under multi-objective after natural disaster, this paper constructs a site selection model to minimize the freight cost and maximize the time satisfaction of disaster victims. Firstly, the site selection model framework will be constructed according to the objectives, secondly, the model framework will be set up with specific constraints, and finally, the improved firefly optimization algorithm (SGSO) will be applied to conduct virtual simulation experiments. The SGSO algorithm is only used with the theory of the set of good points for the algorithm to initialize the population, and at the same time, it combines the inverse chord function with the step convergence factor, and it designs a formula for updating the position of the individuals in the population. On the basis of passing 8 standard test functions, virtual simulation experiments are carried out, and it is concluded that the SGSO algorithm can effectively solve the multi-objective siting problem, and provide more ideas and guarantees for the future research. Read More

Abstract: With the rapid development of social economy, the number of farmers going to the cities to work has increased, leading to the problem of left-behind children in rural areas. Left-behind children face physical and mental health challenges due to the lack of parental accompaniment. The state has introduced policies to improve their environment, but uneven educational resources, psychological problems and lagging rural development remain to be solved. Based on the data of left-behind children in Anhui Province during the seven-year period of 2016-2022, this paper collates relevant literature and then empirically analyses the factors affecting the number of left-behind children and their mental health by means of multiple linear regression models. The study shows that the number of left-behind children has a strong negative correlation with economic growth and education problems, which means that improving the economic and educational conditions may help reduce the number of left-behind children, while the family environment and campus environment have a significant positive effect on the mental health of left-behind children. Finally, on the basis of the empirical findings, policy initiatives such as promoting economic growth and employment opportunities, improving the distribution of educational resources, strengthening family care and companionship, optimising the campus environment and teacher-student relationship, and establishing a peer support mechanism and are proposed in the hope of creating a better environment for left-behind children to grow up, and then promoting their psychological health development. Read More

Abstract: As a new modern economic system, digital economy (DE) has been extensively applied in several industries owing to its low-carbon and green characteristics. This study examines the relationship between DE and carbon emissions (CE). We collected panel data for 30 provinces in China from 2003 to 2019 to study the influence of DE on CE. The results are as follows: (1) Fixed effects model analysis shows that DE presents an overturned U-shaped relationship that indicates increased CE initially and then a gradual decrease in them. (2) Heterogeneity analysis shows that the influence of DE on CE is different in various areas, and DE in the eastern area has the most conspicuous inhibition effect on CE. (3) Spatial model analysis reveals that DE has a remarkable spatial spillover effect on CE. The growth of a DE both locally and in neighborhoods can curb CE. The study’s results can help policymakers to devise policy recommendations that can reduce CE, which will help China to realize double carbon goal. Read More

Abstract: Market integration is of great significance to increase farmers' income. Taking 27 core cities in the Yangtze River Delta from 2011 to 2021 as an example, an evaluation index system of market integration including 8 indicators is constructed from three perspectives: regional connection, scientific and technological innovation and environmental regulation, and the entropy method is used to comprehensively evaluate the level of market integration. The measurement results show that the level of market integration in the Yangtze River Delta is still severe, and the internal differences are large. Using two-way fixed effects, it is found that the level of market integration can significantly and positively affect the per capita disposable income of rural residents, and pass the robustness test; heterogeneity analysis found that the level of market integration can significantly positively affect high-level income rural residents, but not significantly affect low-and middle-income rural residents. Suggestions are put forward from the perspectives of optimizing market integration policy, paying attention to middle and low income farmers, and coordinating regional development, so as to provide reference for policy implementation path. Read More

Abstract: The key factors to improve the efficiency of scientific research management include: clear goal setting and strategic planning to ensure the orderly and efficient scientific research work; optimizing resource allocation, material and financial resources to avoid resource waste; strengthening the construction of scientific research team, improving the quality of scientific researchers, team cohesion and innovation ability; establishing scientific evaluation and incentive mechanism to stimulate the enthusiasm of scientific researchers and promote the output of scientific research results; promoting information and digital management, and using modern technology to improve management efficiency and quality. By comprehensively applying these pivotal factors, the standard of scientific research management can undergo a marked enhancement. This comprehensive approach not only ensures the efficient allocation of resources but also fosters a collaborative and innovative research environment. The optimization of management systems and processes leads to increased efficiency and productivity, while the emphasis on team collaboration and communication fosters a stronger sense of unity and purpose among researchers. Read More

Abstract: Supply chain financing has received widespread attention from academia, but there is almost no connection between regional trust and supply chain. There is information asymmetry in small and medium-sized enterprises, which leads to financing constraints. Trust between regions will exacerbate this constraint, restricting the financing of buyers and sellers, and thus affecting the entire supply chain financing. The transaction between different regions is fitted with the trust between regions and the supply chain financing situation between different regions in previous years. The relationship between the two is established, and the impact mechanism of trust between regions on the development of supply chain financing is studied. After empirical analysis of the impact of trust factors on the upstream and downstream of special supply chains, the impact of trust between regions on supply chain financing is further analyzed. This article explores the impact mechanism of inter-regional trust on supply chain financing from the perspective of inter-regional trust. Read More

Abstract: Artificial intelligence, as the core driving force of the new round of technological revolution and industrial change, has far-reaching impact on current social employment and structure. This study, based on the data of provincial industrial robots, explores the impact of artificial intelligence on employment. Through literature review, it is found that artificial intelligence has impact on the labor market, which may lead to changes in employment scale, employment structure, and income distribution. The study uses panel data model to analyze the impact of artificial intelligence development on employment scale and structure in 31 provinces (autonomous regions, municipalities directly under the Central Government) of China from 2010 to 2019. The results show that the development of artificial intelligence has a significant promoting effect on the employment scale in China, and also affects the employment structure towards “high-end” direction, but there is also a spillover effect towards “polarization”. In addition, the study finds that artificial intelligence has different effects on the employment of labor with different skills, promoting the employment of high-skilled labor in the manufacturing industry and inhibiting the employment of low-skilled labor, leading to a trend of high-end employment structure in the manufacturing industry. Therefore, the study proposes some prospects and suggestions for the impact of artificial intelligence on the social employment structure, in order to promote the transformation and upgrading of the industry, and achieve efficient intelligent production and optimal adjustment of employment structure. Through in-depth analysis of this study, important reference basis is provided for the current social issues facing the impact of artificial intelligence. Read More

Abstract: Because fresh agricultural products have the characteristics of difficulty in preserving freshness, short shelf life, and are perishable and fragile, so they have extremely high requirements for warehousing, distribution, and other multiple links, and their distribution costs have caused some economic pressure on Z. To reduce the distribution costs of Z's distribution centers and to maximize the satisfaction of customers' needs, it is very important to carry out reasonable planning of the distribution paths. How to scientifically and reasonably formulate the vehicle distribution plan and arrange the distribution path program, shorten the time of fresh agricultural products in transit and reduce the company's logistics and distribution costs, maximize customer satisfaction, and accurately and timely provide customers with high-quality fresh agricultural products and high-quality distribution services are of great significance. In this paper, by summarizing the existing literature on the optimization of the distribution path of fresh agricultural products cold chain logistics, the C.W saving algorithm is used to optimize the path of the distribution center of Z company. Read More

Abstract: As socialism with Chinese characteristics enters a new era, the problem of unbalanced and insufficient development in China remains prominent at this stage. In the Vision 2035, "strengthening digital development" and achieving "agricultural modernization" and "significantly narrowing the development gap between urban and rural areas and the gap between the living standards of the population" will coincide with each other. The digitalization of urban-rural integration is both an opportunity and a challenge. This project focuses on the impact of digital economy development on urban-rural integration. Based on the panel data of 31 provinces in China from 2010 to 2020, we conduct a systematic research on the impact of digital economy on urban-rural integration development, focusing on the three dimensions of theoretical analysis, empirical measurement and mechanism. Firstly, we reveal the spatial and temporal evolution of China's digital economy development; secondly, we conduct theoretical analysis through literature review and model construction; thirdly, we construct the index system of digital economy and urban-rural integration level and measure the level of urban-rural integration development; we adopt the random effect and fixed effect models to test the direct impact of digital economy development level on urban-rural integration development, and utilize the mediation effect model to validate the effect mechanism of digital economy on urban-rural integration; finally, we propose that digital economy contributes to the development of urban-rural integration. mechanism; and finally put forward the suggestions for digital economy to boost the high-quality development of urban-rural integration, with a view to realizing the development of rural digital economy and promoting urban-rural integrated development. Read More

Abstract: Under "accelerating the formation of a new development pattern of domestic circulation and domestic and internationaldouble circulation mutually promoting", high-tech enterprises, as an important role in promoting scientific and technological innovation and economic development, are facing the dilemma ofdifficult and expensive financing. This paper establishes acharacteristic evaluation and credit guarantee systembased on big data credit model to explore the difference ofsoft and hard informationon financing of high-tech enterprises in Anhui Province under the background of double circulation. Taking 131 high-tech enterprises in Anhui Province as samples, this paper analyzes the influence of unstructured soft information and structured hard information on credit evaluation and its intensity byhierarchical linear regression model. The results show that soft and hard information indexes have significant positive effects on credit risk of high-tech enterprises, and soft information has more obvious effects on small and medium-sized high-tech enterprises. Read More

Abstract: Accurately measuring the green development status of China's agriculture is of great significance for promoting the transformation of agricultural development modes, promoting green agricultural development models, and forming a sustainable modern agricultural production system. The purpose of this study is to provide scientific reference and practical guidance for the implementation of China's agricultural modernization and sustainable development strategy through in-depth analysis of the coupling between the development level of green agriculture in China and production efficiency. It has important theoretical and practical value for promoting the construction of agricultural ecological civilization. This article first analyzes the current situation and development efficiency of green agriculture in China. Then, the coupling between the development level and efficiency of green agriculture in China was analyzed. Finally, propose countermeasures and suggestions. Read More

Abstract: In the context of the digital economy, utilizing new media for marketing and brand promotion has become the direction of digital transformation for China’s time-honored brand enterprises. This paper takes consumer research data as a sample and based on the theory of planned behavior (TPB), establishes a mechanism model for the impact of consumer willingness to purchase China’s time-honored brand products in the new media environment. The conclusion of this paper is as follows: First, subjective norms become the most important factor influencing consumer attitudes. Secondly, the level of new media marketing for time-honored brands can significantly influence consumer attitudes and promote the conversion of consumer purchase intention. Finally, perceived behavioral control can significantly influence the attitude of consumers, but it cannot significantly affect their behavior. This paper provides policy recommendations for improving the competitiveness and marketing level of China’s time-honored brands in the new media environment from the aspects of social media construction, new media operation, promoting product innovation and model innovation. Read More

Abstract: With the in-depth implementation of the "mass entrepreneurship and innovation" strategy in China, scientific and technological innovation has become the main driving force of economic development, and the transformation of scientific and technological achievements is the main channel of scientific and technological innovation, and is the key link of the close combination of science and technology and economy. However, at present, China's science and technology intermediary system is not perfect and the performance of innovation transformation is low, which brings huge problems to the development of small and medium-sized enterprises in the ecosystem. As the carrier of technology diffusion and achievement transformation, the science and technology intermediary and the innovation ecosystem built play a vital role. From the perspective of the construction of the science and technology intermediary innovation ecosystem, Innovative view of science and technology intermediary as the main body, Further study on Wuhu General Aviation Innovation Park through literature analysis method, questionnaire survey method and interview method, The two complementary assets of technology intermediary are selected as the explanatory variables, Introducing resource sharing and knowledge spillover as intermediary variables, To analyze the constructed theoretical framework and mechanism, At the same time, four theoretical frameworks from the perspective of science and technology intermediary innovation ecosystem, For the formation and improvement of the science and technology intermediary innovation ecosystem, the effective promotion of innovation transformation ability and the growth of small and medium-sized enterprises. Read More

Abstract: Unicorns, as unlisted start-ups valued at more than $1 billion, have a significant impact on economic development and industry innovation. However, they also face problems such as unclear innovation paths and rigid business models, which can lead to lower user satisfaction and lower market value. The article begins with determining the importance of unicorns in the global economy, and points out that the efficiency of technological innovation transformation is the key to measuring their success. Then, the innovation efficiency of unicorn enterprises is evaluated through the three-stage DEA model, and 11 A-share unicorn concept listed companies in Anhui province are empiranalyzed. The research results show that different enterprises differ in the efficiency of scientific and technological innovation, and some enterprises such as COWA ROBOT and INNOTRON MEMORY performing well in pure technical efficiency and scale efficiency. Other companies need to further improve in technology application and scale management. In addition, the research also put forward countermeasures and suggestions such as promoting regional linkage and innovation resource sharing, optimizing government support policies and building an efficient scientific and technological innovation service system, so as to improve the transformation efficiency of scientific and technological innovation achievements of unicorn enterprises. Read More

Abstract: In the past two years, new funds issuance has been extremely hot, and the total scale of public offering funds has also increased significantly. Behind the extremely hot issuance of new funds, it also gave birth to a number of “hotstyle” funds. But at the same time, a number of “hotstyle” funds have also encountered a large number of redemption phenomenon, making a large number of young investors get the title of “leek zero”. This paper returns the quarterly data of 28 money market funds, analyzes the factors affecting money market fund liquidity risk, and obtains the relationship between each influencing factor and the liquidity risk of money market fund. Then it put forward the establishment of a liquidity monitoring an dearly warning mechanism for money market funds, strengthen the risk tips for investors and improve the subscription and redemption fees. Read More

Abstract: At the time of the transformation of old and new driving forces for economic growth, green technology innovation enabled by the digital economy has gradually become a powerful driving force for scientific and technological innovation and the improvement of the development level of green economy in the Yangtze River Delta region. This paper takes 41 cities in the Yangtze River Delta region as the research object, and empirically analyzes the spatial correlation degree and the spillover effect of green technology innovation in the Yangtze River Delta region from 2016 to 2020 by constructing the spatial Dubin model. The results show that: (1) Digital economy has a strong positive impact on green technology innovation and development, and has an empowering effect on regional green technology innovation and development. (2) The development of green technology innovation in the Yangtze River Delta showed a significant positive spatial autocorrelation, and the spatial autocorrelation decreased with the increase of years, and the trend of unbalanced development of green technology innovation increased. (3) The level of digital economy, the level of opening up to the outside world, the rate of urbanization and the level of scientific and technological development have a spatial spillover effect on regional green technology innovation and development. Based on the above conclusions, the paper puts forward some countermeasures and suggestions to promote the innovation and development of green technology enabled by digital economy in Yangtze River Delta region. Read More

Abstract: In the digital era, the importance of international brand communication is gaining prominence, with digital marketing emerging as a fundamental tool that plays a critical role in global dissemination. Despite extensive academic discussions on the theoretical foundations and strategies of digital marketing within brand communication, there exists a research gap pertaining to the effective dissemination of brands through digital marketing across diverse cultures and markets, particularly in terms of specific practical pathways on social media platforms. This paper aims to enhance theoretical research by providing brand managers with a framework of international communication strategies rooted in digital marketing, aimed at assisting brands in gaining a competitive edge in the global marketplace. Read More

Abstract: Firstly, based on the review of domestic and foreign scholars' research on green investment and low-carbon economy, this article explores the coupling mechanism between green investment and low-carbon economy. Secondly, based on panel data from 16 cities in the Yangtze River Delta Economic Zone from 2015 to 2021, a comprehensive evaluation index system for green investment and low-carbon economy is constructed using five indicators: "low-carbon output indicator, low-carbon consumption indicator, low-carbon resource indicator, low-carbon environment indicator, and development capacity indicator." Furthermore, the entropy method is used to determine the weights of various indicators for green investment and low-carbon economy, calculate the comprehensive evaluation index for green investment and low-carbon economy in 16 cities in the Yangtze River Delta Economic Zone, and make a theoretical analysis of the development level of green investment and low-carbon economy in each region. At the same time, a coupling coordination model is used to explore the coupling degree and coupling between green investment and low-carbon economy index in 16 cities in the Yangtze River Delta Economic Zone from 2015 to 2021. Co scheduling. Finally, from the perspectives of time and space, in order to promote the coordinated development of green investment and low-carbon economy in the Yangtze River Delta Economic Zone, targeted policy recommendations are proposed for the government, enterprises, and the general public, with the aim of making theoretical contributions to the coordinated development of green investment and low-carbon economy, as well as the construction of ecological civilization in China. Read More

Abstract: The concept of commercial law is inseparable from the thinking of commercial law, and the concept of commercial law is the core spirit of the operation of commercial law thinking. Its contents include profit-making thinking, businessmen's autonomy, prioritizing efficiency and guaranteeing safety. Compared with civil law norms, commercial law concept has a comparative advantage for the application of rules of commercial practice, in terms of company law, the establishment of the company and the goodwill of the company is not effectively protected in the traditional civil law. The teaching practice of business law concepts is currently structurally deficient and needs to be optimized in the design of future teaching reforms. At the practical level, the overall work of optimizing the business environment cannot be separated from the support of the rule of law, and the value guidance of the concept of business law is even more indispensable. Read More

Abstract: Ecological environment pressure is an important factor restricting the sustainable development of the tourism economy in the northwest region. This paper constructs an index system and measurement model for ecological environment pressure and empirically analyzes five provinces and regions in the northwest based on data from 2013 to 2023. The results show that the overall ecological environment pressure in the northwest region is at a moderately high level, with significant regional differences and temporal variations, mainly due to rapid population growth, sustained high economic growth, and unreasonable industrial structure. Further analysis reveals that intensified ecological environment pressure not only affects the quality of life of local residents but also constrains the sustainable development of regional economy and society, including the tourism industry. Therefore, this article proposes comprehensive countermeasures such as strict population control, optimizing industrial structure, vigorously promoting energy conservation and emission reduction, strengthening ecological protection and restoration, encouraging environmental protection technological innovation, and improving the legal and policy system, to continuously alleviate ecological environment pressure and create favorable conditions for the sustainable development of regional tourism economy. Read More

Abstract: On June 20, 1995, the State Council promulgated the "Outline of the National Fitness Plan". Its promulgation is a major decision for the country to develop social undertakings. It is a national leadership and national participation, with purpose, tasks and measures. The fitness plan is a feat of "contributing to the present and benefiting the future". It is a social system project supporting the goal of realizing socialist modernization. Based on this goal and based on the needs of the majority of citizens in the current economic and social economy, my team and I proposed to develop the Hmove fitness and entertainment platform. This study aims to explore the effectiveness and practicality of personalized fitness plans based on the Hmove platform. The Hmove platform, as an innovative fitness platform, integrates advanced data analysis and user feedback mechanisms to provide powerful technical support for the formulation of personalized fitness plans. The research collects users' basic information, fitness goals and preferences, and uses data mining and machine learning technology to customize fitness plans for users. During the experiment, we used questionnaires to interview users who frequently use fitness APPs, continuously tracked their fitness progress and collected feedback. The results showed that participants' physical fitness and health status were significantly improved under the guidance of personalized fitness plans. At the same time, most participants were highly satisfied with the fitness program and felt that the program met their needs and expectations. However, the study also found that some users encountered some challenges in the execution of the plan, such as difficulties in time management and insufficient flexibility in plan adjustment. These questions remind us that we need to take more into consideration the actual situation and dynamic needs of users in the formulation of future personalized fitness plans. Looking to the future, we recommend … Read More